IDFC First Bank Grabs 3-Year Title Sponsorship for BCCI Matches at Rs 4.2 Crore Per Match

28 Aug 2023 , 12:46 PM

IDFC First Bank secures title sponsorship rights for all BCCI matches, domestic and international, for the next three years. The bank will pay Rs 4.2 crore per match for the sponsorship.

The decision comes after Mastercard Inc. exited its role as the title sponsor for the Indian cricket team.

The BCCI had opened the invitation to tender for the sponsorship rights, with a base price of Rs 2.4 crore per match. IDFC First Bank emerged as the winner against the only other bidder, OTT service SonyLIV, which had bid Rs 2.7 crore per match.

The agreement covers 56 matches over three years, including 15 ODIs, 15 test matches, and 26 T20 matches. Previously, Mastercard was paying Rs 3.8 crore per match for the title sponsorship rights.

IDFC First Bank’s sponsorship includes international matches, domestic cricket events like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI, and junior cricket matches (Under 19 and Under 23) held in India.

The partnership begins with the upcoming three-match ODI series against Australia next month.

 

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