India becomes the BMW motorcycles' fastest-growing market

18 Jul 2022 , 09:03 AM

According to a top business executive, India has emerged as BMW Motorrad’s fastest-growing market globally and is anticipated to rank among the top five in terms of volume in the medium term. About 10% of all two-wheelers produced by BMW Motorrad globally in 2021 were produced in India.

Germany currently represents the two-wheeler manufacturer’s largest international market. To enter the top 10 markets for the firm, BMW Motorrad India more than doubled sales to 5,191 units in the previous year. The German automaker’s two motorbikes, the BMW G 310 R and BMW G 310 GS, which it developed with TVS Motor Company, accounted for up to 90% of sales.

“If we look at two-wheeler sales beyond 500 cubic centimetres, the market size is probably going to increase just a little bit or stay steady at around one million units. According to internal calculations, by 2026, there will be 60 million two-wheelers under 500 cc on the market. India would be crucial in expanding our volumes in the medium term, according to Markus Mueller-Zambre, Head of Region Asia, China, Pacific & Africa at BMW Motorrad, in this regard, he told ET.

At the unveiling of the BMW G 310 RR, which has a starting price of Rs. 2.85 lakh and Rs. 2.99 lakh, Mueller-Zambre was speaking (ex-showroom). The third motorcycle that BMW Motorrad and collaboration partner TVS Motor Company have created together. 

Along with the BMW G 310 R and BMW G 310 GS, the car is produced in the latter’s manufacturing facility in Hosur, Tamil Nadu.

Regarding electric cars, Mueller-Zambre stated that the business is considering exporting its most recent electric scooter, the CE 04, to the nation. He would not, however, provide a launch date.

Along with TVS Motor Company, work is also being done on developing, producing, and exporting electric vehicles from India. In an effort to get a bigger foothold in the rapidly expanding electric car market, TVS Motor Company and the BMW Group in December 2021 expanded their nine-year partnership. Within the following 24 months, the platform’s first product should be available.