ITC's FMCG Business Surges with 14% CAGR, Aashirvaad Hits Rs 8,000 Crore in Consumer Spends

14 Dec 2023 , 10:58 AM

ITC’s FMCG business records a 14% CAGR in the last three years, with Aashirvaad brand reaching Rs 8,000 crore in consumer spends.

ITC highlighted as ‘one of the fastest growing FMCG Businesses in India,’ driven by in-house developed brands, in an investor presentation. The foods business exhibits a 13% CAGR over 10 years and a 3-times growth in the last decade.

Sunfeast brand surpasses Rs 5,000 crore in consumer spends, while Bingo, Yipee, Mangaldeep, Classmate, and Sunrise cross Rs 1,000 crore in consumer spends.

ITC operates with over 25 World-class Mother Brands in FMCG, achieving a consumer spend of Rs 29,000 crore in FY 23.

The company launches 300 products in the FMCG segment over the last three years, extending its total reach to 7 million outlets and a direct reach to 2.6 million households.

ITC is scaling up MasterChef and incubating chocolates to diversify its offerings.

In the personal wash segment, ITC notes it’s part of a Rs 24,000 crore industry with 3,000 brands, and Fiama is over-indexed on new age distribution channels.

Savlon, acquired in 2015, experiences nearly 10x growth in the last six years within the hygiene segment.

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