Reliance Retail’s JioMart appoints Mahendra Singh Dhoni as brand ambassador for JioUtsav campaign. JioUtsav, Celebrations Of India campaign to commence on October 8, 2023, featuring Dhoni in a 45-second film.
JioMart emphasizes Dhoni’s determination to celebrate all moments of happiness and festivities with loved ones. CEO Sandeep Varaganti notes Dhoni’s fit as a brand ambassador reflecting trust and reliability akin to JioMart’s values. JioMart currently collaborates with 1000+ artisans, offering 1.5 lakh unique products and promoting art and SMBs.
Dhoni appreciates JioMart’s purpose to support the digital retail revolution in India and resonate with its values. JioMart’s cross-category expertise highlighted through conceptualized films, showcasing a wide product range from electronics to fashion and more.
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