JLR expects 60% of all Land Rover sold will be EVs, by the year 2030

25 Jul 2022 , 08:36 AM

By 2030, the luxury carmaker Jaguar Land Rover, which is owned by Tata Motors, anticipates that 60% of all Land Rover sales will be electric vehicles.

Six all-electric variants of the company’s adaptable Modular Longitudinal Architecture (MLA) and Electric Modular Architecture will be released over the course of the next four years (EMA). In 2024, the company will also release a Range Rover that runs entirely on electricity, according to its annual report.

JLR has stated that it wants to run a net-zero carbon enterprise by the year 2039, and as a result, the corporation is concentrating on its “Reimagine” strategy. According to the paper, “We are speeding up our Reimagine transformation into a business that will provide double-digit EBIT margins within five years and reach net zero carbon through our whole value chain, including our products, supply chain, and operations, by 2039.”

The corporation stated that by FY2025/26, “we predict that around 27% of sales will be pure-electric, rising to above 60% by the end of the decade.”

The firm described the shift to an electric future as “integral” to its sustainability plan and announced that Jaguar will soon undergo a complete resurrection to become a modern premium brand that only produces pure-electric vehicles from 2025.

Jaguar is developing a strong digital culture in tandem with the product transformation in order to enable the team to design a more satisfying emotional engagement between the brand and the customer.