Lloyd ropes in Sourav Ganguly as Brand Ambassador for Eastern Market; stock adds ~1%

13 Apr 2022 , 11:37 AM

Lloyd, one of India’s leading consumers durable brands of Havells India, today, has announced its association with former Indian cricket captain Sourav Ganguly as the Brand Ambassador for markets in the eastern part of India. As a part of the association, Sourav will endorse Lloyd’s range of consumer durables, through promotion, advertising, and marketing.

Commenting on this announcement, Mr. Anil Rai Gupta, Chairman & Managing Director, Havells India Limited said, “Lloyd believes in providing its customers with the best products with its focus on innovations, superior technology, and after-sales customer support.”

He further added, “The brand sees Sourav Ganguly as an inspiration that portrays a rare blend of talent, class, intelligence, and popularity that complements Lloyd’s legacy and brand ethos. We are confident that this association will enable us to explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durables segment.”

With its product portfolio including state‐of‐the‐art Air Conditioners, Washing Machines, Refrigerators, and LED TVs, Lloyd is a leading brand in the consumer durable segment. The association with superstar cricketer Sourav Ganguly will help Lloyd achieve its next phase of growth in the Eastern Market. 

“I am thrilled to collaborate with a brand like Lloyd that has such an incredible line of products with top-of-the-line features and superb quality. Lloyd has established itself as one of the most reliable consumer durable brands in India with its constant focus on innovations, superior technology, and after sales customer support. Associating with such a brand is indeed an honor and I am looking forward to working with the brand,” Sourav Ganguly, said on the association.

Havells India is currently trading at Rs1,264.25 up by Rs8.4 or 0.67% from its previous closing of Rs1,255.85 on the BSE. The scrip opened at Rs1,251 and has touched intraday high and low of Rs1,268.05 and Rs1,248.10 respectively.