Meenakshi Menon appointed Chairperson of icogz

7 Sep 2022 , 01:18 PM

Meenakshi Menon, the founder of India’s first marketing audit and consultancy firm Spatial Access, has been appointed as the Chairperson of the business intelligence platform ‘icogz’.

icogz’s mission is to assist organisations in increasing profitability via improved performance. The objective is to assist company leaders in making decisions by synthesising fragmented data, which business owners find difficult to deal with.

icogz collects data from various platforms, harmonises it, and delivers a real-time unified picture of the complete brand footprint, allowing brand managers to take significant steps toward developing the business or maintaining better margins.

Menon described it as a terrific chance to assist a young dynamic team in growing their business while also assisting brand owners, a constituency she has worked with for over 40 years.

Spatial Access was founded by Menon in 2003. Over the course of 17 years, she and her team worked across categories and sectors in India and throughout APAC. Spatial Access was eventually bought out by Deloitte, where she remains a senior adviser to the team.

Menon stated that she believes in walking the talk and therefore she made this investment. She added that she not only believes in the product but also the team behind the product, and their vision to build a genuinely world-class product.

icogz is currently expanding its team with high-level appointments, improving tech solutions, strengthening the core team, and developing business in Indian and worldwide markets, with a presence already in Canada, the United Kingdom, and the United Arab Emirates.

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