'Nykd' by Nykaa unveils first flagship outlet in New Delhi

19 Aug 2022 , 10:13 AM

Nykd by Nykaa, Nykaa Fashion’s lingerie, and the athleisure brand has opened its first-ever stand-alone, physical retail space in New Delhi’s Rajouri Garden.

The store, which focuses on immersive, engaging, and tech-led shopping experiences, offers a wide range of products from the brand’s innerwear, sleepwear, athleisure, and loungewear categories. This store is a step toward empowering women in their lingerie purchasing journey.

Understanding female consumers and their purchasing habits is fundamental to the brand’s DNA. A physical store thus contributes to the journey of enabling consumers to be comfortable in their own skin as well as what they wear as a second skin.

It is nearly 2,000 square feet in size and offers second skin comfort to globalized and well-informed consumers, as well as a 360-degree intimate wear experience.

Nykd’s brand objective is to support a woman’s journey by assisting her in navigating at least one aspect of her life with ease- her intimate apparel, and this unique physical store is a step forward in that initiative.

Stereotype Smasher, Creator, and Model Sakshi Sindwani graced the store launch in Rajouri Garden.

At around 10.18 AM, Nykaa was trading at Rs1,390.10 apiece, up by 0.15% from its previous closing of Rs1,388 on the BSE. The scrip opened at Rs1,400 and touched intraday high and low of Rs1,405 and Rs1,386.70 respectively.