Pidilite Industries partners with GCP Applied Technologies to strengthen waterproofing portfolio; stock jumps ~2%

28 Apr 2022 , 12:36 PM

A leading manufacturer of adhesives, sealants, and construction chemicals Pidilite Industries Limited has partnered with GCP Applied Technologies Inc, a global leader in construction products, to offer high-performance waterproofing solutions for challenging sites that have exposure to high temperature variation and water table, under its brand Dr. Fixit.

At around 12.35 PM, Pidilite Industries was trading 1.74% higher at Rs2,453.30 against its previous close of Rs2,411.30.

Pidilite, with its brand Dr.Fixit, is the pioneer of waterproofing in India. It offers comprehensive waterproofing solutions for all structures including commercial and residential buildings, tunnels, bridges, and prominent government buildings. With this association, Pidilite will further strengthen its robust product portfolio by offering specialised waterproofing solutions by GCP.

GCP products are globally renowned for their technology, performance, and ease of application, and have many international standard test certifications to their credit. As a part of the partnership, Pidilite’s Dr.Fixit will offer GCP’s PREPRUFE® – differentiated, fully adhered waterproofing membranes and SILCOR 1100 — fast and secure liquid waterproofing membranes in the Indian market.

SILCOR 1100 is a structural waterproofing membrane designed for buried application and the protection of concrete structures. SILCOR 1100 is formulated by using the unique ESSELAC advanced resin technology that has been used for several prestigious projects across the globe. It is economical, fast, easy to apply, seamless, and durable, and its unlimited overcoat time reduces wastage and ensures the longevity of the structure.

Speaking on this association, Himanshu Kapadia, Chief Business Officer – Construction Chemicals (Large User Business & Services), Pidilite Industries Limited, said “We are delighted to partner with GCP Applied Technologies. Specialised waterproofing solutions for challenging and tough sites are a huge need gap in the Indian market. GCP’s cutting-edge products, complemented with Pidilite’s brand strength and market reach have the potential to unlock a huge opportunity in the Indian waterproofing market. We are excited to chart this journey together.”

Mr. Mazen El Tabaa, General Manager METAI, GCP Applied Technologies, said, “We are excited to partner with Pidilite. Through this partnership, we aim to leverage Pidilite’s leadership, strong expertise & wide footprint in the waterproofing space to best capitalise on the huge opportunity that India as a market has to offer.”