Renaissance Global inks a strategic licensing agreement with NFL Properties; Stock ends 6% higher

17 Jan 2022 , 04:40 PM

Renaissance Global Limited (Renaissance), a global leader in branded jewellery space, on Monday has announced a licensing agreement with the National Football League (NFL). Through this agreement, Renaissance and the NFL will collaborate to design unique branded jewellery collection using NFL intellectual property. This unique collection will be marketed to consumers in the US.

The partnership with NFL is strategic and mutually-synergistic in nature and further aligns with Renaissance’s goal to accelerate its branded jewellery business.

The licensing agreement with NFL along with its existing strategic licensing agreements with Enchanted Disney Fine Jewellery, Hallmark, Star Wars and Disney Treasures augments the company’s portfolio of licensed brands.

The NFL jewellery collection will include distinct pieces representing each of the 32 teams in the NFL along with jewellery pieces for the Super Bowl and Pro-Bowl matches. The product portfolio encompasses rings, earrings, bracelets and pendants for all genders, with a special focus towards the youth. The NFL jewellery collection will also have a strong assortment of personalized and customizable jewellery. This is an important trend in today’s e-commerce first world, where the consumer is looking for a product to suit their distinct personality and identity.

Further, this collection will be premiered this holiday season at multiple retail locations such as department stores, specialty jewellery stores, league stores, mass-market retailers and others, across the United States. The jewellery collection will also be featured across e-commerce platforms such as NFL team websites and other e-commerce retailers. Renaissance will also be launching a brand new D2C website for NFL in the coming months. This partnership also strengthens the Company’s high-growth D2C portfolio.

“The National Football League (NFL) is an iconic American brand that is loved by all football enthusiasts across the globe. We are delighted to announce this strategic partnership that brings with it huge synergies and growth dynamics said Sumit Shah — Chairman and Global CEO, Renaissance Global Limited.

Our team, in collaboration with NFL, will conceptualize and design a unique collection representing the spirit of the game cherished by millions worldwide. We are excited to debut this collection in a wide range of retail locations as well as on various e-commerce platforms. Our growing portfolio of licensed brands and D2C websites will augment the quality and acceleration of our branded jewellery segment growth, going forward.”

Renaissance Global ended at Rs1,030.35 per piece up by Rs59.55 or 6.13% on Sensex.