Route Mobile sets up a dedicated SBU for short codes/10 DLC/toll free messaging; Stock gains over 1%

31 Mar 2022 , 12:03 PM

Route Mobile Limited, one of the leading CPaaS (Communication Platform as a Service) providers to enterprises, over-the-top (OTT) players, and mobile network operators, announced that it has set-up a dedicated Strategic Business Unit (SBU) for short codes/10 DLC / toll-free messaging and intends to scale it globally for P2A messaging.

Further, Route Mobile intends to offer the short codes/ 10 DLC/ toll free messaging numbers for enabling voice communication as well. In this regard, Route Mobile has offered the unique toll-free number range 55757-XXX allowing configuration of numbers starting from 55757000 to 55757999-digit code to enterprises/brands and OTTs.

Short codes / 10 DLC/ toll-free messaging enable very high throughput. Using short codes, brands can send large volumes of messages with high velocity, reach more customers with speed, promote their business and execute time-sensitive campaigns or deliver critical alerts with minimum latency. Route Mobile has been offering such short codes/ 10 DLC/ toll-free messaging numbers to enterprises and OTTs in the past.

However, Route Mobile has set-up a separate SBU to focus on the platform which enables enterprises and OTTs to use short codes/ 10 DLC/ toll-free messaging for A2P and P2A communications. Going forward, Route Mobile will also enable such Short codes/ 10 DLC/ toll-free messaging numbers for voice communication.

At around 12.05 pm, Route Mobile Ltd was trading at Rs1,567.10 per share up by Rs18.55 or 1.2% from its previous closing of Rs1,548.55 per share on the BSE.

Rajdipkumar Gupta, Managing Director & Group CEO, Route Mobile Limited, said, “The short codes are an addition to existing number types offered by Route Mobile and its channel partT]ers. This is critical for scenarios, not limited to two-factor authentication, appointments, reminders, confirmations, opt-in, feedback, lead generation, order tracking,, contest etc. The use cases are across industries and the functionality can be used across the globe for A2 P/P2A messaging and voice communications.”

With this functionality, developers and brands can now register for a new short code/10 DLC/ toll-free messaging numbers through an easy, automated registration service, providing many benefits for driving customer engagement at scale. These functionalities are enabled on Route Mobile’s CPaaS platform. Brands can reliably send messages while tracking the deliverability and the relevant metrics using our custom-built dashboard.