Shoppers Stop and Good Glamm Group Forge Alliance for Exclusive MyGlamm POUT Collection Launch

11 Dec 2023 , 02:24 PM

Shoppers Stop and The Good Glamm Group plan to collaborate, aiming to create disruptive omni-channel experiences. MyGlamm, a flagship brand of The Good Glamm Group, seeks to expand its retail presence through a partnership with Shoppers Stop.

The collaboration kicks off with the exclusive launch of MyGlamm POUT by Karan Johar, a makeup collection available only at Shoppers Stop outlets. The debut sparks discussions for a broader collaboration, exploring possibilities across various business facets for an enhanced shopping experience.

Potential areas of collaboration include leveraging Shoppers Stop’s offline presence for Good Glamm Group’s initiatives and vice versa.

Shoppers Stop aims to tap into Good Glamm Group’s online presence, utilizing its content-creator-commerce community and large user base.

The synergy is expected to blend tradition and innovation, offering customers exclusive product launches, beauty events, and activations. The collaboration envisions a fusion of industry leaders, bringing innovation, quality, and exclusivity to customers at Shoppers Stop outlets across India.

Shoppers Stop, known for its departmental stores and diverse brands, anticipates significant benefits from this strategic collaboration.

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