Shriram Automall holds 120 auctions in India; records transactions over Rs 100 crore

28 Aug 2023 , 09:35 AM

Shriram Automall India (SAMIL), India’s largest phygital (Physical plus Digital) pre-owned car marketplace, recently held 120 simultaneous auctions from Jammu to Chennai and Gandhinagar to Kolkata to commemorate India’s 76th year of independence.

According to the company, the auction includes approximately 13,000 assets ranging from two-wheelers and cars to construction equipment, tractors, and trucks. According to the company, the Freedom Auction 2023 saw transactions exceeding Rs 100 crore due to the sale of over 3,400 goods in a single day.

SAMIL, embracing innovation, provided Phygital Solutions, a synthesis of Physical and Digital platforms. Buyers and sellers were able to interact effortlessly thanks to cutting-edge technology such as Desktop Live Bidding and the MySAMIL App. It stated that live streaming of auctions on the MySAMIL mobile App enabled real-time participation regardless of location.

The involvement of almost 17,000 clients from 500 cities in the SAMIL Freedom Auction demonstrates the company’s reach further.

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