Six coffee brands purchased by CCL from the Lofbergs Group

9 Jun 2023 , 11:04 AM

The largest producer of instant coffee in India, CCL Products (India) Ltd, announced on Thursday that it has purchased six coffee brands from Swedish coffee roasters Lofbergs Group, including Percol. 

CCL has purchased six brands from Food Brands Group, a division of Lofbergs Group, for an estimated 550,000 British Pounds (about Rs 5.68 crore): Percol, Rocket Fuel, Plantation Wharf, The London Blend, Perk Up, and Percol Fusion.

According to a release, ‘The acquisition would provide CCL access to major supermarkets in the UK, which is Europe’s largest market for instant coffee with annual retail sales of USD 850 mn (Rs 69,187 BN).

Having been established in 1906, Lofbergs Group is currently one of the largest coffee roasters in the Nordic region. Its headquarters are in Karlstad, Sweden, and it produces enough coffee each day to fill more than 10 million cups.

It offers coffee in roughly ten markets in Northern Europe and has its own roasting facilities in Sweden, Norway, Denmark, and Latvia.

With production facilities in India, Vietnam, and Switzerland, CCL, one of the biggest private-label coffee makers in the world, was founded in 1994.

Since its introduction in 1987, the Percol brand has offered instant coffee, roast and ground coffee, and coffee bags.

For feedback and suggestions, write to us at [e-mail]