Streaming viewership surpasses that of cable TV for the first time in USA

19 Aug 2022 , 12:51 PM

Streaming services viewership has surpassed cable usage in the US for the first time due to the slowing of new material on traditional television and the reduction of sports programming.

In the US, streaming accounted for 34.8% of all TV viewership in July, up 22.6% from July 2021, according to Nielsen.
At 34.4%, cable consumption lagged behind, down 8.9% from the previous year and 2% from June.

The total amount of streaming increased 3.2% from June. Prime Video, Hulu, Netflix, and YouTube all experienced growth in July.
Netflix increased its market share by 8% as a result of people watching nearly 18 billion minutes of “Stranger Things” and nearly 11 billion minutes of “Virgin River” and “The Umbrella Academy” collectively.