Tata Consumer enters the health supplement market

13 Sep 2022 , 08:39 AM

Tata Consumer Products announced the launch of a plant-based protein powder, marking the company’s entry into the health supplement market.

Women’s Health Supplement Line Tata GoFit is a plant-based, simple-to-mix product made with the benefit of probiotics that are healthy for the gut.

The latest recent release is consistent with TCP’s priorities of driving innovation, bolstering its wellness portfolio, and growing its total addressable market.

Tata GoFit was created especially for women and has a unique formulation with digestive enzymes and probiotics that are good for the gut. The company believes Tata Consumer Products is in a good position to take advantage of the market potential for the plant protein powder segment and to spearhead efforts to meet changing consumer expectations.

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