Tata Elxsi partners with Cultos Global to integrate NFT token mechanism

2 Jun 2023 , 02:40 PM

Tata Elxsi, an international technology and design firm, has joined forces with Cultos Global to incorporate Cultos Global’s Blockchain technology into its TETHER Connected Vehicle Platform. This collaboration aims to develop a groundbreaking Driver Reward Program that offers innovative incentives to drivers.

By leveraging the advanced capabilities of the cloud-based TETHER connected vehicle platform, which includes features like ADAS (Advanced Driver Assistance Systems) and driver monitoring, Tata Elxsi and Cultos Global have introduced a distinctive approach to monitor and analyze driver behavior.

This novel system enables the potential to significantly influence driver behavior in a positive manner. Moreover, it operates on a blockchain model that ensures high levels of trust and privacy, thereby creating a unique incentive mechanism for drivers.

The combined solution will offer mobility providers a dynamic rewards platform that facilitates continuous engagement and encourages positive behavior changes through the use of gamification techniques.

The driving scorecard, which is converted into tokens, serves as a unique digital identifier for individual users and can be utilized throughout the ecosystem. This scorecard grants mobility providers access to first-party data while ensuring enhanced privacy for end consumers.

The applications of this system are diverse, including its use for insurance purposes, providing incentives for safety and reliability, and much more.

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