Tata Motors Teams Up with Amazon's Alexa for Vehicle Integration

19 Oct 2023 , 03:05 PM

Tata Motors has joined forces with Amazon to introduce Alexa to its latest vehicle range, including the Nexon.ev, Harrier, and Safari models. This integration enables drivers to access additional vehicle functionality through voice commands while focusing on the road.

Alexa can control temperature, screen brightness, sunroof operation, and the surround-view camera of Tata cars, enhancing maneuverability, safety, and driving experience. Dilip RS, Director and Country Manager for Alexa at Amazon India, highlighted the integration’s potential to seamlessly incorporate voice interactions into customers’ daily lives.

Sven Patuschka, VP and CTO at Tata Motors Passenger Vehicles, emphasized the importance of safety while meeting the growing demand for connected tech features to enhance the driving experience. Tata Motors unveiled its latest generation of SUVs, the Safari and Harrier, on October 17, offering notable safety features.

The introductory prices for the Safari and Harrier are Rs 16.19 lakh and Rs 15.49 lakh, respectively. Tata Motors MD Shailesh Chandra urged government action to improve the country’s charging infrastructure during the launch event.

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