Tata Power, Amazon, Tata Steel named as most attractive employer brands

22 Jun 2023 , 11:40 AM

According to a research report conducted by Randstad India, Tata Power Company has been recognized as the most appealing employer brand in the country. It is followed by e-commerce behemoths Amazon and Tata Steel.

As per the ‘Randstad Employer Brand Research (REBR) 2023’ report, Tata Power Company scored very high on financial health, good reputation, and career progression opportunities, which are the top 3 Employee Value Preposition drivers for the organization that aided in brand reaching the winning spot from earlier 9th position in 2022.

This year, Amazon climbed the rankings to finish second, followed by another new entrant in the top three list of REBR 2023, Tata Steel.

TCS stood fourth among the top ten most ‘attractive employer brands,’ trailing Microsoft, Samsung India, Infosys, Tata Motors, IBM, and Reliance Industries.

Further, Big Basket secured the position of most attractive startup employer brand in the country.

The report also highlighted that as per employees, automotive (77%) is the most attractive sector, followed by IT, ITeS, and Telecom (76%) and FMCG, Retail, and e-commerce (75%).

The company surveyed 1.63 lakh respondents worldwide, expanding coverage to 32 markets and 75% of the global economy.

According to the report, 91% of employees interviewed agreed that allowing them to take on additional jobs or assignments for supplemental income makes an employer much more appealing.

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