Thomas Cook India expands presence in Punjab; Stock spurts ~5%

28 Mar 2022 , 02:12 PM

Thomas Cook (India) Limited – India’s leading Omni channel travel services company inaugurated a new Gold Circle Partner (franchise) outlet in Ludhiana, Punjab. This expansion augments Thomas Cook India’s distribution and reach in Punjab to 11 consumer access centres: 9 owned branches and 2 Gold Circle Partner (franchise) outlets across Punjab and Chandigarh tri-city.

At around 2.15 pm, Thomas Cook (India) Ltd was trading at Rs69.60 per share up by Rs3.1 or 4.66% from its previous closing of Rs66.50 per share on the BSE.

The company said in a filing that this new outlet will serve the commercial capital and the largest city of Punjab — Ludhiana and its surrounding towns of Khanna, Mandi Gobingarh, Rajpura, Phagwara, Sahnewal, Samrala and Moga. In the new age of travel, customers are understandably seeking the guidance and reassurance of holiday experts and Thomas Cook India’s internal survey reiterates the same, with a significant 77% respondents stating that they require guidance of a holiday expert. To help customers with their travel plans and requirements, Thomas Cook India has set up a new Gold Circle Partner (franchise) outlet at Ludhiana, Punjab.

Additionally, to strengthen customer confidence in travel, Thomas Cook’s “TravShield” is India’s only safety commitment — with only vaccinated staff and co-passengers among many other precautions, building on their “Assured” travel safety protocols – developed in association with Apollo Clinics.

TravShield & Assured together, ensure best in class safety and protection for travellers in the post Covid era, covering every distribution, delivery and partner touch point in the travel ecosystem.

With strong pent-up demand, easing of restrictions, and the announcement on resumption of commercial aviation driving positive consumer sentiment, consumers from Ludhiana/Punjab are displaying a strong travel desire for domestic travel to Goa, Andamans, Kashmir, Leh-Ladakh, Himachal Pradesh and Kerala. Closer to home destinations like Maldives, Singapore, Dubai and Abu Dhabi are driving demand.

Additionally, long/mid-haul favourites include Switzerland, France, Canada, UK, Turkey, Egypt, Australia and USA for Visa holding customers. Key segments driving growth from Punjab include young professionals, families, couples, group of friends and seniors. Culture and heritage, adventure/outdoor, culinary experiences, and spa/wellness are top preferred holiday options for consumers from Punjab.

Thomas Cook’s Gold Circle Partner outlet in Ludhiana offers consumers end-to-end travel solutions with a bouquet of travel and travel related services, including: International & Domestic Holidays (Group Tours, Personalised holidays, Cruises, etc.); Value Added Services like Travel Insurance; Visa Services, etc.