Thomson, a French consumer electronics company, announced on Thursday that it would invest Rs 200 crore in a washing machine factory in India through its brand licensee, Super Plastronics Pvt Ltd (SPPL). According to the most recent release, the business will build a cutting-edge facility for semi-automatic washing machines.
In addition, the company unveiled new TV and washing machine series for Indian customers, which would be sold on the online store Flipkart.
According to SPPL CEO Avneet Singh Marwah who talked to ET, ‘We are confident to increase our footprint in the category further with our new investment of Rs 200 crore towards the wash facility and our relationship with Flipkart. We are constantly excited to provide new products.
The Thomson brand has been in use in India for five years. With the launch of its lineup of smart TVs in 2018, the brand returned to India. Since then, it has grown into numerous industries.
‘Thomson will continue its efforts to tap the vast untapped market potential that India presents,’ the company declared.
The brand-new FA series TVs with Realtek CPU, Google TVs with 4K displays, and a brand-new line of semi-automatic washing machines in 9 kg, 10 kg and 12 kg categories were all introduced by Thomson on Thursday.
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