TVS Motor and BMW Motorrad Discuss Manufacturing Expansion Beyond India in Ongoing Collaboration

18 Aug 2023 , 01:28 AM

TVS Motor Company, based in Chennai, and BMW Motorrad from Germany are engaged in discussions to broaden their manufacturing network beyond India as part of their enduring strategic collaboration. The partnership between the two companies was initiated in April 2013, with the objective of producing sub-500cc motorcycles for the global market.

This collaboration has led to the creation of four products on the 310cc platform: BMW G 310 R, BMW 310 GS, BMW G310 RR, and TVS Apache RR 310. These motorcycles have gained a presence in over 100 markets worldwide.

TVS Motor’s manufacturing plant in Hosur currently contributes around 10% of BMW Motorrad’s global production volumes. The expanded partnership now aims to encompass future technologies and sustainable mobility solutions. This includes plans to extend their manufacturing network to accommodate future growth and production, as revealed by TVS Motor Company’s Director & CEO, K N Radhakrishnan.

The recent unveiling of the electric BMW CE 02 is also part of this evolving collaboration. Markus Schramm, the head of BMW Motorrad, highlighted the remarkable journey that began a decade ago and has blossomed into a successful venture. The collaboration’s strength lies in its ability to develop compelling offerings within the sub-500cc motorcycle segment.

The BMW G 310 R and BMW G 310 GS models have garnered substantial popularity, contributing significantly to BMW Motorrad’s global success. The partnership has resonated well across multiple major markets, including the EU, USA, Latin America, Japan, China, and India, accumulating a customer base of over 140,000 enthusiasts.

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