TVS Motor and the Emil Frey Group team up to enter the European market

17 Nov 2023 , 10:20 AM

On November 16, TVS Motor Company stated that it has formed an alliance with the Emil Frey Group, based in Zurich, to expand into the European market. The company announced in a statement that it has signed an import and distribution agreement with Emil Frey, a 100-year-old business that is well-known in the automotive distribution industry.

With the help of Emil Frey’s wide distribution network and in-depth knowledge of the European market, TVS Motor Company is taking a big step toward its goal of going worldwide, according to this cooperation. ‘This strategic partnership with Emil Frey is an essential component of our plan to expand internationally. We see Europe as a major market, and we hope to bring our state-of-the-art products closer to European consumers through this relationship,’ Sudarshan Venu, MD of TVS Motor Company, stated.

He continued, ‘having a partner like Emil Frey brings together two hundred year old, illustrious organizations that are both motivated by shared values of responsible and sustainable mobility and customer service.’ Serving numerous top auto manufacturers in the area, Emil Frey is one of the biggest car importers and merchants in Europe.

Under the terms of the agreement, TVS product distribution will be handled by Emil Frey Group companies in a few chosen nations by leveraging their networks for sales, marketing, and customer care. The TVS products that will be accessible in Europe are the following: Ronin, iQube S, Jupiter 125, NTORQ, Raider, Apache RR 310, and Apache RTR 310.

Products from TVS Motor are currently available for purchase in more than 80 nations in Asia, Africa, and Latin America. As of the first half of the current fiscal year, exports accounted for around 25% of the company’s revenue.

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