United Breweries unveils new ‘Heineken Silver' in India; stock rises

29 Sep 2022 , 11:26 AM

United Breweries, the country’s largest beer maker and a subsidiary of the Amsterdam-based HEINEKEN group, announced the debut of Heineken Silver, a smooth and refreshing beer that offers Indian customers a premium beverage that is really meant for daily social events.

Heineken Silver is created by experienced master brewers utilising natural ingredients like as Heineken’s famed A-yeast and premium pure malt.

In Bengaluru, Heineken Silver is accessible in both on- and off-trade retail channels. Off-trade retail establishments in Bengaluru sell Heineken Silver 330-ml pints for Rs 120, 500-ml cans for Rs 160, and 650-ml bottles for Rs 200.

“We are thrilled to introduce Heineken Silver, a new member of the Heineken family, to India. This pleasantly refreshing, smooth, and easy-to-drink lager has been well appreciated in our various markets across the world. We are convinced that it will appeal to India’s new generation of beer lovers,” commented Rajeev Sathyesh, Asia-Pacific Director, Brand — Heineken.

The beer is available in both a sleek silver can and the famous green bottle. Heineken Silver will be available in more areas in the coming months.

At around 11.28 AM, United Breweries was trading at Rs1,691.05 per piece, up by 0.35% from its previous closing of Rs1,685.20 on the BSE. The scrip opened at Rs1,694.05 and touched intraday high and low of Rs1,719.20 and Rs1,683.70 respectively.

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