Vikas Lifecare acquires 51% stake in Shashi Beriwal -; Company

14 Oct 2022 , 10:24 AM

Vikas Lifecare Limited has acquired a 51% stake in M/s Shashi Beriwal & Company Pvt Ltd for Rs11 crore in cash. Vikas Lifecare has been working hard to establish a strong foothold in the Consumer Products Business Segment, with a particular emphasis on Agro Products and FMCG.

This latest purchase will support the company’s attempts to create and consolidate its own retail brand.

During the last 18 months, the company began and acquired multiple facilities to process a selected range of Agro Products, including Premium Agro Products such as Cashew Nuts, Almonds, and Premium Rice, and then moved on to begin processing selected spices to the offer palette, including Cloves and Black Pepper.

The company is always looking for strategic collaborations to add Organic Agro Products to its product line.

Recently, the company invested Rs15 crore to acquire 30% ownership in a chain of retail stores called “Ardh Sainik Canteen,” which is a business with subsidised retail stores aimed at serving the families of serving and ex-military personnel. This will pave the way for the company’s existing products to be retailed directly to mass consumers through these retail stores.

Beverages are the most recent addition to the product lineup. The company will seek to grow its product line and accelerate the process of establishing itself in the retail business area of consumer items through continual investments and acquisitions, stated the company in its media reports.

Shashi Beriwal & Co. manufactures packaged beverages such as fruit juices of various varieties, aerated drinks in popular flavours such as Cola, Orange, and Mango, as well as every Indian Jeera and Shikanji drinks, and has recently forayed into India’s rapidly expanding market for “Energy Drinks.”

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