Xiaomi India’s GM of Marketing Sumit Sonal steps down

18 Jan 2023 , 10:08 AM

Sumit Sonal, Xiaomi India’s General Manager of Marketing, has resigned. He was in charge of marketing for Xiaomi and its sub-brand Redmi for Smartphones, Smart TVs, Laptops & Tablets, AIoT, Music, and Health & Fitness.

In a LinkedIn post, Sonal stated, ‘It’s time for me to move on to new adventures, challenges, and opportunities.’

Sonal joined Xiaomi India in 2017 and quickly became a recognizable face at the company’s launch events.

The news comes amid a wave of departures from the company. After the enforcement directorate charged the company with FEMA violations, Xiaomi India Chief Business Officer Raghu Reddy resigned in December 2022, while the company’s previous president, Manu Kumar Jain, relocated to Dubai and took on a global role in the company.

The company’s market share is also decreasing. Xiaomi India maintained its lead in the third quarter of 2022, but its market share fell 2% year on year to 21%, despite rivals closing in.

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