Title: Creative Genius
Author: Peter Fisk (Middlesex, UK)
Pages: 306, Hardback
Price: US$24.95 (This price is valid for India)
Publication Date: January 28, 2011
Published by John Wiley & Sons (Asia) Pte. Ltd.
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times?
Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules.
From Apple to Blackberry, GE to Google, 3M to Zara, innovative companies stand out from the crowd – not only for their exceptional products and services, but because they challenge conventions, they redefine markets, they change mindsets, outperform their competitors, and are loved by their customers.
So how do you harness the power of ideas? What we all have in abundance is the ability to create. In business you need to apply this to opportunities and solutions. You need to innovate. Products are part of it. Innovating the market is better. Innovating why and how customers will use the new product or service, and then creating the right solution for it.
Creative Genius covers:
- Connecting the future with the present to suggest new directions
- Combining market disruption with creative imagination
- Changing the starting point from which you think
- Going beyond brainstorms to more radical techniques and sources of disruption
- Connecting opposites - products and environment, imagination and intelligence
- Shaping ideas into scenarios for the future
- Knowing when to start and give up
- Putting it all together in a practical and commercial way
Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies.
Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
About the Author:
Peter Fisk (Middlesex, UK) is an experienced strategist and marketer who has spent many years working with companies such as American Express, British Airways, Coca-Cola, and Microsoft. He is an inspiring and popular speaker on marketing subjects.
Founded in 1807, John Wiley & Sons, Inc. is a legal family that has been a valued source of information and understanding for over 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology/Medicine, Chemistry, Physics and Peace.
Our core businesses include scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada and Australia. The Company's website can be accessed at https://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.
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