Fisher & Paykel Appliances expands presence to Lucknow & Surat

Fisher & Paykel brand ambassador Celebrity Chef Ritu Dalmia launched brand in Lucknow through an interactive cook.

July 25, 2014 9:15 IST | India Infoline News Service
Fisher & Paykel, global leaders in innovative kitchen appliances, mark their foray into Lucknow and Surat with the launch of their display at Bombay Rolling Shutter Industries and Gujarat Decor, respectively. After strengthening its presence across 12 cities in India, the world-renowned appliance brand is now focusing on these two markets as growing potential markets.

Spread over 650 square feet, the Fisher & Paykel display at Lucknow follows in the footsteps of its international counterparts, and offers a premium retail experience with appliances on display complimenting the technology incorporated within. The display in Surat is spread over more than 700 square feet. Designed by the Fisher & Paykel industrial designers based out of Auckland, the spaces ensure homogeneity across the board for a focused and consistent brand image.

Fisher & Paykel brand ambassador Celebrity Chef Ritu Dalmia unveiled the Social Kitchen concept to mark the launch of the brand in Lucknow through an interactive cook off with the guests – a glittering selection of the cities’ leading architects, designers and industrialists. This unique design and food experience takes Fisher & Paykel’s theory around the changing dynamics of the home and kitchen, and combines it with innovative appliance design and great food to create memorable events.

Commenting on the expansion, Sanjeev Wadhwa, Country Manager – Fisher and Paykel, said, ‘As another significant step towards increasing our footprint in the country, it gives us great pleasure to launch our brand in these exciting new markets. Surat and Lucknow are home to a well-travelled clientele who are aware of the best in global trends. With our 80 years of rich legacy, we are happy to bring the latest in global appliance technology through our ergonomically designed range to this highly discerning clientele. Combining intelligence with effortless convenience, our products are designed to provide a luxury experience to the homeowner who is looking for something beyond the ordinary.”

Pradeep Agarwal, Owner - Bajrang Enterprises said, “It is a pleasure to be a part of the Fisher & Paykel family in India. Lucknow is the city of Nawabs, where people traditionally have always had a penchant for luxury. Given our demanding clientele, our endeavor is to present the best in global brands, and now with the Fisher & Paykel range, we can provide a brand that is greatly sought after in the premium segment. Each product is revolutionary in its segment, with advanced technology and internationally acclaimed design. We see this as a huge opportunity to fulfil the rising demand for cutting edge, trendy home solutions in Lucknow. Having these world class appliance solutions under the Bajrang Enterprises banner, further adds to our portfolio of sanitary and kitchen experiences.”

Established in 1934, Fisher & Paykel is renowned for its award winning technology, and offers a complete range of built-in kitchen appliances including Ovens, Rangehoods, Hobs, Dishwashers, CoffeeMaker, Refrigerators, Washers and Dryers. It has also introduced its world-leading DishDrawer™ Dishwashers & CoolDrawer™ refrigerators to the Indian market, which can be placed anywhere in the kitchen, home or entertainment area.

Elaborating on the launch in Surat, Suresh Babaria, CEO- Gujarat Décor Pvt. Ltd. said, “Surat has always been a demanding market as our clients travel a lot globally and expect the best when it comes to their homes. With Fisher and Paykel brand in our stable, we are now able to offer something unique within the city itself; which is at par with the best in innovative appliance technology across the globe today. With the Fisher & Paykel advanced technology and internationally acclaimed design, we are confident that we will be leading the market for cutting edge, premium kitchen appliance solutions in Surat.

These ventures are simply one manifestation of what Fisher & Paykel strives to bring to Indian consumers – the ability to turn chores into pleasures and routines into experiences – EAT. SHARE. LIVE LIFE.

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