Fisher & Paykel introducing innovative kitchen appliances in Jaipur

Fisher & Paykel display at JG Sons offers a premium retail experience with appliances on display at Jaipur.

August 04, 2014 4:53 IST | India Infoline News Service
Fisher & Paykel, global leaders in innovative kitchen appliances, expand their presence in the North Indian market by entering Rajasthan through its capital, Jaipur.

The Fisher & Paykel display at JG Sons, offers a premium retail experience with appliances on display complimenting the technology incorporated within. The showroom launch, scheduled on 9th August, 2014 will be inaugurated by renowned architect and the current chairman of IIID (Institute of Indian Interior Designers – Jaipur chapter), Sanjay Kothari, and will be attended by leading designers, architects, industrialists and bureaucrats in the city.

Elaborating on the launch, Mukesh Naraniya, Director- JG Sons said, “Jaipur, the capital of Rajasthan, has always been revered for its architecture and palaces. Today, our homes are our palaces, hence built with utmost care, with a splash of luxury. Fisher & Paykel enables us to take that luxe element into the kitchen space, as well. With the brand’s advanced technology and internationally acclaimed design, and the ability to customize the appearance of their built-in appliance range, it is easy to install the products, catering to both modern and traditional aesthetics.

The brand’s philosophy is that the kitchen has evolved – it is no longer a place at the back of the house, it has gradually moved forward to occupy the center of the home. The kitchen has also gained more functions: a meeting place for the family, engage with the children, to entertain, and in cases also to communicate social status.

Sanjeev Wadhwa, Country Manager – Fisher and Paykel, said, ‘As another significant step towards increasing our footprint in the country, it gives us great pleasure to extend our reach to Rajasthan. Jaipur is home to the well-travelled discerning clientele, who are aware of the best in global trends. With our 80 years of rich legacy, we are happy to bring the latest in global appliance technology through our ergonomically designed range to the Pink City.

Combining intelligence with effortless convenience, our products are designed to provide a luxury experience to the homeowner who is looking for something beyond the ordinary.”

Established in 1934, Fisher & Paykel is renowned for its award winning technology, and offers a complete range of built-in kitchen appliances including Ovens, Rangehoods, Hobs, Dishwashers, CoffeeMaker, Refrigerators, Washers and Dryers. It has also introduced its world-leading DishDrawer Dishwashers & CoolDrawer™ refrigerators to the Indian market, which can be placed anywhere in the kitchen, home or entertainment area.

Fisher & Paykel believes that you live life in drawers, and have introduced the world’s first multi-temperature fridge drawer known as CoolDrawer that enables you to cool, store, freeze and preserve foods at the choice of five specifically designed temperature controls. If kitchens are being redesigned around drawers, it makes sense that dishwashers are as well. DishDrawer dishwashers require less movement to open, load and close and require no bending - bringing better ergonomics into the kitchen.

The New Zealand based innovators have taken the very best of current oven technology and developed a range of ActiveVent ovens with an extraordinary internal capacity, without compromising cooking quality or energy efficiency. The brand also carries forth a number of other award winning appliances.

After strengthening its presence across 15 cities in India, the world-renowned appliance brand is now focusing on increasing their footprints in the country.

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