FX Networks signs deal with Prime Focus Technologies

Prime Focus World is the creative services business that offers visual effects stereo 3D Conversion and Animation to Hollywood studios.

August 07, 2014 5:18 IST | India Infoline News Service
Soon after the acquisition of DAX, a leading provider of cloud-based production workflow and media asset management applications to the entertainment industry, PFT, has signed a deal with FX Networks to offer cloud enabled DAX production workflow solutions for all FX shows and pilots.

PFT’s agreement with FX Networks includes delivery of cloud enabled DAX production workflow solutions, including Digital Dailies, DAX BOX and DAX Mobile for all FX shows and pilots. The deal marks FX as one of the first wave of buyers of the DAX Box, a DVR-like set-top box which supports secure HD streaming at home, office or theatre, launched at the annual broadcast tradeshow in Las Vegas, California.  

PFT is aiming to significantly enhance the value proposition to DAX’s marquee customers including major studios and broadcast networks like Warner Bros. Television Studios, CBS Television Studios, 20th Century Fox Television Studios, Legendary Pictures, Fox Television Studios, A&E, Showtime, Starz, Relativity Media, Lionsgate and other independent production companies and studios.

Prime Focus Technologies: An overview
Prime Focus Technologies is one of the two subsidiaries of Prime Focus Limited.  The other subsidiary of Prime Focus Limited, Prime Focus World, is the creative services business that offers visual effects, stereo 3D Conversion and Animation to Hollywood studios. Prime Focus Technologies on the other hand is the technology business that has an array of clients across broadcast, studios, brands, sports and digital, globally.

Both the subsidiaries have their set of clients as well as stakeholders.  Prime Focus Technologies is managed by a board committee led by Ramki Sankaranarayanan, Founder & CEO with over 1000 employees across the world working under its banner. It operates from different sets of offices and reports revenue independently to parent company Prime Focus Ltd.

PFT is the creator of the world’s first hybrid cloud enabled Media ERP platform, CLEAR. CLEAR helps broadcasters, studios, brands, sports and digital organizations drive creative enablement, enhance ecosystem efficiencies and sustainability, reduce cost and realize new monetization opportunities. PFT also offers a suite of Cloud-Enabled Services including transcoding, QC, bulk digitization, compliance editing, content localization, TV Everywhere, Metadata etc.

In April 2014, PFT acquired DAX, the creators of the Primetime Emmy
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