Bajaj Electricals launches Project Disha

Bajaj Electricals announces ‘employment, enhancing vocational skills and livelihood’ program.

August 09, 2014 2:28 IST | India Infoline News Service
In its 75th year, Bajaj Electricals Ltd under its CSR initiatives has launched an ‘employment, enhancing vocational skills and livelihood’ program. The program is named “Project Disha” and is in conjuncture with the company’s Customer Care department. The execution partner is LabourNet, a Bangalore-based social enterprise, who have worked with National Skills Development Corporation on various projects in the past.
This is the first such endeavor in which the company will be training 1000 after sales repair technicians across 7 locations in India over a period of 15 months. Project Disha will encompass all our efforts in the area of skills upgradation and vocational skills training to youth. The tagline for the project “empowering youth towards self-sufficiency” indicates the vision to create skilled workforce.

The Customer Care department of Bajaj Electricals will help with the technical expertise required in terms of conducting Training of the Trainers (TOT), aiding procurement of the tools and training content finalization.

The 7 locations where the project will be executed are Bangalore, Siliguri, Durgapur, Pune, Nashik, Coimbatore and Kolkata. LabourNet, our training partner, will be sourcing the students at the above mentioned 7 locations, training and certifying them under CSR team’s supervision.

In the first phase of the project, the youth at three locations – Bangalore, Nashik and Kolkata will be trained in after sales services.

On this occasion, Chairman & Managing Director of Bajaj Electricals Ltd. Shekhar Bajaj says “With more than 50 percent of the Indian population below the age of 25 years, a major problem we are facing is, in getting some gainful employment for the youth. Bajaj Electricals as part of its CSR, through Project Disha will reach out to the youth for vocational guidance and skills enhancement. With the expansion for the consumer durables market the need for good service and repair technicians will be on the rise. Once we succeed in this project we will expand our activities further in this direction”.

Bajaj CSR leads this cause both within and outside the company. It is also responsible for other noteworthy activities across the country such as regular blood donation and tree plantation drives, environmental awareness across India, enhancing vocational skills, Anti-Tobacco drives, recognition of women entrepreneurs, SNDT women’s cycle rally from Pune to Kanyakumari among others.

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