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SBI partners with Tata Steel to promote Indian football through Jamshedpur Football Club

Bank takes a giant step in endorsing the game of football in India. SBI becomes one of the principal sponsors of the JFC.

November 17, 2021 8:28 IST | India Infoline News Service
With an aim to support and promote Indian football, the country’s largest lender, State Bank of India (SBI), has entered into a strategic partnership with JFC, the football club owned by Tata Steel. The bank signed a landmark agreement with the JFC - making this a first major endeavor by SBI in the game of football. With this partnership, SBI will be one of the principal sponsors of the JFC.

The partnership was announced in the presence of Ashwani Bhatia, MD, SBI, TV Narendran, CEO & MD, Tata Steel, B. Raghavendra Rao, DMD, SBI, Chanakya Chaudhary, Chairman, JFC, and Vice President Corporate Services, Tata Steel along with other senior officers from SBI, Tata Steel and JFC.

Ashwani Bhatia, MD, SBI said, “India has a rich football history and it is a matter of time that India enters the big stage of football. There have been rapid strides in Indian football over the past decade, especially with the advent of the Indian Super League. Tata Steel has been at the forefront of promoting football and has continuously produced champion players over the past three decades via the Tata Football Academy. JFC is a step ahead in the same direction and the packed stands, every year, at the JRD Tata Sports complex speak volumes of the popularity of football amongst its legion of fans. Not just that, but, JFC has done incredible work in the grassroots, youth football and coach education, all the while engaging with these fans. We also have a long-standing relationship with Tata Steel and the Tata Group and this partnership will help us to promote sports and more specifically football. These reasons made our decision very simple to partner with JFC, one of the top professional football clubs of India.”

Commenting further on the partnership, Mr TV Narendran, CEO & Managing Director, Tata Steel, remarked: “We are pleased to have SBI as one of the principal sponsors of the Jamshedpur Football Club. We believe working with SBI will be a mutually rewarding association, in the years to come. I am sure that this partnership will help create great value for JFC including their senior team, youth and Grassroots programs, the clubs passionate fan base and set higher benchmarks for the sport overall”

The JFC match jersey will now feature the SBI logo. The two brands will also actively engage with fans via the first team and also during the broadcast of Indian Super League (ISL). The interaction with fans will continue on the digital platforms of SBI and JFC as well, a press release said.

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