Since last year, Google has worked with selected partners to replace their SPM with a new program - Multiple Customer Management (MCM). Brightcom has been chosen as one of the partners.
With MCM, Google defines the authorization level of Parent publisher and Child publisher - creating effective and more transparent relationship.
"Brightcom will continue to be a gateway for growing publishers across the globe to access Google Ad Exchange (the largest ad exchange in the market). Every MCM partner has to go through an evaluation process, which helps Google make the decision", said company.
On a high level, the three essential criteria viz; Quality, Viewability & Performance which are explained below in brief –
- Quality: Google tracks and pays attention to the partner’s inventory quality. The publisher that the partner brings in matters here. Thanks to our domain quality team, we meet those criteria with flying colours.
- Viewability: Google ensures that the partner delivers viewable impressions to the users - which in turn benefits the advertisers
- Performance: Google checks the volume of ad impressions and revenue. A partner should grow sustainably and offer more volume of highly viewable impressions to Google’s exchange.