IAMAI’s Travel & Tourism Summit to focus on relevance of online travel industry

Online railway ticket bookings grew almost three-fold to reach 14.02 million units in March 2014 said by by IAMAI report.

August 04, 2014 5:11 IST | India Infoline News Service
“Not very long ago, India was invisible on the online travel industry. Today, the country is speculated to be a leader in tourism in South Asia and Indian subcontinent. The online travel domain is being seen as a major driving force in the e-commerce segment.” Sharat Dhall, President, Yatra Online.

As per a recent report released by Inter and Mobile Association of India (IAMAI), online railway ticket bookings grew almost three-fold to reach 14.02 million units in March 2014, showing that people are increasingly adopting the digital medium for travel planning.

According to another report by IAMAI, of the total digital commerce business last year, travel business accounted for 71% valued at Rs 44,907 crore. Taking forward the discussion the keynote at 5th annual Travel & Tourism Summit by Internet & Mobile Association of India (IAMAI) on August 06 at Hotel Shangri-La Eros, New Delhi will be delivered by Rajesh Magow, Co-founder & Chief Executive Office, MakeMy Trip followed by another keynote address by Vishwadeep Bajaj, Chief Executive Officer, ValueFirst Digital Media.

The day long summit will witness discussions around the huge growth opportunities for online travel industry due to increased awareness among customers. Some of the key issues currently faced by tour operators, hotels, airline and others will be addressed by industry leaders like Sharat Dhall, President- Yatra Online, Abraham Alapatt, Chief Innovation Officer & Head Marketing- Thomas Cook, Sunita Rajan, Executive Vice President- BBC, Chiranjib Biswas, Destination Manager - Kenya Tourism Board.

Speaking on the importance of the Summit, Lata Subramanian, CEO- Sterlingholidays, said: “I firmly believe a customer’s loyalty has to be earned through a quality product and service, wrapped in a relationship based on trust and warm, caring service. This is key to demonstrating the value you place on the customer. Everything else is purely transactional. Loyalty programs were started at a time when product and service differentiation began to vanish. Problem is that loyalty programs have also become rather commoditized these days.”

Rohit Khetrapal, Co-founder- Find My Stay further adds “Digital and Mobile are not just
reinventing the way hotels conduct businesses but also giving them opportunities to discover newer avenues to maximise revenue and connect with consumers better.”

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