KRBL strengthens its FMCG biz, launches India Gate Rice Flour

Rice Flour is a fine, smooth, and entirely gluten-free product which makes it an excellent alternative to other convectional flours, the company said.

April 26, 2021 10:10 IST | India Infoline News Service
KRBL Limited, India’s first integrated rice company with a comprehensive product chain as well as the world’s largest rice miller and basmati rice exporter on Saturday announced the launch of “India Gate Rice Flour” in the Wholesome Grain, Oil & Oil Products (FMCG) category w.e.f. April 26, 2021. At present, the same will cater to the domestic market.

Rice Flour is a fine, smooth and an entirely gluten free product which makes it an excellent alternative to other convectional flours. It is predominantly used in array of cuisines for decade, such as roti, bread, snacks, Rice Noodle (Gluten free Noodles), Rice Pasta (Gluten Free Pasta), in Sweets and Desserts items too like baked cookies, cakes, and mostly in regional foods of Western and Southern region of India. Besides being used by the individuals directly, the Rice Flour is also used in baking and snacks making industries, and in industries manufacturing the cereal based baby foods.

Its popularity in today’s generation due to its health benefits and affordability for daily consumption. Rice flour is a great source of protein, low in fat and packed with vital vitamins and minerals, which makes it a go - to ingredient to promote human health and well-being. Rice flour provides a vision to reach out to the masses with healthy, easy-to-cook and pesticide-free food.

Ata round 10.12 am, KRBL Ltd was trading at Rs179.95 up Rs0.85 or 0.47% from its previous closing of Rs179.10 per piece on the BSE.

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