Party Cruisers plans SME IPO

Party Cruisers Pvt Ltd has announced its foray into the ever expanding e-Commerce sphere

June 21, 2014 1:45 IST | India Infoline News Service

Party Cruisers Pvt Ltd., Indias leading hospitality and events agency, has announced its foray into the ever expanding e-Commerce sphere with the launch of their website www.ideasdesignproduction.com. Party Cruisers Pvt Ltd also has already initiated plans to raise SME IPO and list on NSE SME platform in the coming quarter. It is a remarkable episode, as for the first time an Event Management company is planning for an SME IPO.

Zuzer Lucknowala, Managing Director, Party Cruisers Pvt Ltd. explains, The Indian economy is going to touch new heights in coming years. If India is to achieve its aim of double-digit growth rates and provide employment to millions of people, a major chunk of this will come from the SME sector. SME IPO provides an excellent opportunity to SME entrepreneurs to raise equity capital for growth and expansion. It also provides a prospect for investors to identify and invest in good SMEs in early stages of growth. We want to make the most of this growth opportunity.

He further adds, While there are no accurate estimates of the size of the event industry, it has been variously estimated at between Rs. 2000 crores to Rs. 5000 crores* with an immense scope to grow. Ideas Design Production is the latest offering from Party Cruisers Pvt. Ltd. It is a unique offering which helps planning & executing events related to corporates, weddings, parties and other occasions easily and completely in just a few clicks! It's your very own online event planner, available 24x7 and at your finger-tips. We are currently operational in Mumbai as we have roots here and can help order fulfillment within 24 working hours. We will be venturing into the markets of Pune, Goa and Surat by this year end. We are targeting a more evolved set of internet savvy shoppers who are heavy users of e-Commerce portals and largely access them to save on time along with enjoying the ease of product delivery.

Ms. Rachna Lucknowala, Director, Party Cruisers Pvt Ltd. adds, When we started Party Cruisers Pvt Ltd. about 20 years ago we had never heard about e-Commerce. But with the change in consumer buying pattern, it became imperative for us to take cognizance of the same. Our aim while launching a never-seen-before concept of www.ideasdesignproduction.com was to bring the products/services closer to the customer and give the power right back to them. From customizing minutest details like choosing a theme to selecting a floral centerpiece, catering, booking a make-up person and stylist, to finalizing the backdrop design www.ideasdesignproduction.com facilitates at various stages of event planning. The website will be especially useful for salaried consumers who have the resources but are always short at time. At the moment, our focus is on utilizing our impeccable supply chain for on-time service fulfillment which will ensure positive customer response and an obviously good word of mouth.

The website which is currently in the first phase of its launch, aims to create a more user-friendly, reliable experience for its consumers.

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