Del Monte gives desserts a new fruity finish

Del Monte Fruit Fillings cater to the growing demand for international quality inputs amongst bakers and confectioners, in terms of both small-medium businesses as well as large and established players.

February 02, 2011 3:01 IST | India Infoline News Service

Del Monte, a leading brand in the processed food and beverages industry in India, has launched a new Fruit Fillings range which is a vital ingredient used by the bakery and confectionary industry all over the world. The new fruit fillings range consists of the most sought after variants of Strawberry, Wild Blueberry, Raspberry, Dark Cherry and Pineapple. Del Monte Fruit Fillings cater to the growing demand for international quality inputs amongst bakers and confectioners, in terms of both small-medium businesses as well as large and established players.

In the current market scenario, the bakery industry in India is one of the largest food industries with a turnover of about Rs. 3,000 crore. Del Monte’s packaged fruit range consisting of pineapple slices, tidbits, fruit cocktail, peaches and prunes etc had created ripples of excitement in 2008 when it was launched. Del Monte’s packaged fruits have made deep inroads into the market and the brand has forged strong bonds of loyalty and partnership with B2B industry players.  Now with the launch of Del Monte Fruit Fillings, bakers and confectioners can once again be assured of high quality and differentiated products and at competitive rates of Rs.160 to Rs. 350 per kg, and distribution support in all metros and Class 1 Towns.

Del Monte Fruit Fillings contain whole fruits, picked at the peak of the season adding to the flavor and texture of the product. They are freeze-thaw stable as well as bake stable, and can be used in various bakeries, confectionery products and even as toppings for ice cream. Del Monte Fruit Fillings can be used in Cream Cakes (Gateaux), Pastries, Cold Cheesecakes, Baked Cheesecakes, Mousse & Soufflés, Fruit Filled Muffins, Fruit Cookies, Fruit Breads, Breakfast rolls, Danish pastries, and Croissants etc.

Commenting on the same Mr. Yogesh Bellani, Business Head, Del Monte Foods Business, FieldFresh Foods Pvt. Ltd. Said, “The Del Monte Fruit Fillings will catalyze a sea-change in the standards of baking and confectionery in India. The use of this range will give end consumers a never before taste experience and create huge demand for the innovative creations of our partners and customers.”

He further added, “We will deploy innovative marketing practices for Del Monte Fruit Fillings and partner with leading bakers and confectioners across the country. We hope to help them create new and exotic products using the Fruit Fillings in a variety of ways. Our partners will therefore be able to see for themselves the consistency, quality and innovation which Del Monte Fruit Filings promise.”

Del Monte will be introducing the Fruit Fillings range for the first time in India at HOSTS 2011, India's largest hospitality trade show for the HORECA (Hotels/Restaurants/Catering) industry. At the event, Del Monte will be showcasing a wide range of bakery and confectionery products in which the fruit fillings can be utilized. There will be special sampling sessions for visitors to experience the real and exotic flavor and taste of these luscious Fruit Fillings. Along with this, Del Monte is also creating a ‘Cake Book’ to be circulated among confectioners, bakers and chefs to share with them the technical aspects regarding usage of Fruit Fillings.

In India, the bakery and confectionery industry has evolved since early 2000s, from using only cut fruits and their derivatives to using superior fruit fillings over the last few years. As packaged Fruit Fillings are available all year round, they found that their exotic fruit filled creations could adorn their shelves during various seasons. Also while desserts are seen to be indulgent, the range that uses fruit fillings are perceived more positively by health seekers. As ingredients or as toppings, Del Monte Fruit fillings will help bakers and confectioners create desserts of international standards.

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