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Dr. Reddy’s Lab deploys Salesforce CRM across 200 users

Dr. Reddy’s decided to move its Active Pharmaceutical Ingredients (API) marketing business to the cloud in order to improve visibility into its deals pipeline, track its end-to-end sales cycle and better analyze its sales funnel

February 03, 2011 3:02 IST | India Infoline News Service

Salesforce.com, the enterprise cloud computing company, announced that India’s second largest pharmaceutical company, Dr. Reddy’s Laboratories, has deployed Salesforce CRM across 200 users within 60 days.


Dr. Reddy’s decided to move its Active Pharmaceutical Ingredients (API) marketing business to the cloud in order to improve visibility into its deals pipeline, track its end-to-end sales cycle and better analyze its sales funnel.


Dr. Reddy’s implemented Salesforce CRM with the help of IT consulting firm Bodhtree, who used its data integration engine MIDAS to integrate with existing Mail, Calendar, and SAP systems, By streamlining its sales business on salesforce.com, Dr. Reddy’s expects to increase revenue by more than 30%.


“We eliminated bottle necks within the sales cycle almost immediately because of the greater visibility we gained into sales performance,” said B.V. Srinivas, Deputy CIO, Dr. Reddy’s Laboratories. “Salesforce.com’s ability to seamlessly integrate data captured offline with online systems, is of immense help to our field sales team who need to track and update customer data on regular basis but do not have access to internet connectivity at all times. Salesforce.com delivers all of the benefits of a world-class CRM system within a cost-effective ‘pay as you go’ model, which fits perfectly with Dr. Reddy’s ‘quality without the cost’ ethos.”


Salesforce.com Asia Pacific Senior Vice President for Corporate Sales Lee Thompson said, “Dr. Reddy’s is a prime example of how cloud integration can add value to legacy systems. With cloud computing, there are no hidden costs in terms of hardware, software, or 22% annual maintenance fees. You know exactly what you're going to pay for, and people just love using Salesforce CRM.”



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