Keerti Knowledge & Skills Ltd Management Discussions.



The global sourcing market in India continues to grow at a higher pace compared to the IT-BPM industry. India is the leading sourcing destination across the world, accounting for approximately 55 per cent market share of the US$ 185-190 billion global services sourcing business in 2018-19. Indian IT&ITeS companies have set up over 1,000 global delivery centres in about 80 countries across the world.

India has become the digital capabilities hub of the world with around 75 per cent of global digital talent present in the country.

Market Size

Indias IT &ITeS industry grew to US$ 181 billion in 2018-19. Exports from the industry increased to US$ 137 billion in FY19 while domestic revenues (including hardware) advanced to US$ 44 billion.

Spending on Information Technology in India is expected to grow over 9 per cent to reach US$87.1 billion in 2018.*

Revenue from digital segment is expected to comprise 38 per cent of the forecasted US$ 350 billion industry revenue by 2025.

Investments/ Development

Indian ITs core competencies and strengths have attracted significant investments from major countries. The computer software and hardware sector in India attracted cumulative Foreign Direct Investment (FDI) inflows worth US$ 37.23 billion between April 2000 and March 2019 and ranks second in inflow of FDI, as per data released by the Department for Promotion of Industry and Internal Trade (DPI IT).

Leading Indian IT firms like Infosys, Wipro, TCS and Tech Mahindra, are diversifying their offerings and showcasing leading ideas in blockchain, artificial intelligence to clients using innovation hubs, research and development centres, in order to create differentiated offerings.

Some of the major developments in the Indian IT and ITeS sector are as follows:

• Nasscom has launched an online platform which is aimed at up-skilling over 2 million technology professionals and skilling another 2 million potential employees and students.

• Revenue growth in the BFSI vertical stood at 6.80 per cent y-o-y between July-September2018.

• As of March 2018, there were over 1,140 GICs operating out of India.

• PE investments in the sector stood at US$ 2,400 million in Q4 2018.

• Venture Capital (VC) investments in the IT &ITeS sector stood at US$ 53.0 million during Q4 2018.

Government Initiatives

Some of the major initiatives taken by the government to promote IT and ITeS sectorin India are as follows:

• The government has identified Information Technology as one of 12 champion service sectors for which an action plan is being developed. Also, the government has set up a Rs 5,000 crore (US$ 745.82 million) fund for realising the potential of these champion service sectors.

• Asa part of Union Budget 2018-19, NITI Aayog is going to set up a national level programme that will enable efforts in AlA and will help in leveraging AIA technology for development works in the country.

• In the Interim Budget 2019-20, the Government of India announced plans to launch a national programme on Al* and setting up of a National Al* portal.

• National Policy on Software Products-2019 was passed by the Union Cabinet to develop India as a software product nation.


Following are the achievements of the government during 2017-18:

• About 200 Indian ITfirms are present in around 80 countries.

• IT exports from India are expected to reach highest ever mark of US$ 126 billion in 2018-19.

• Highest ever revenue was generated by Indian IT firms at US$ 181 billion in 2018-19.

Road Ahead

India is the topmost offshoring destination for IT companies across the world. Having proven its capabilities in delivering both on-shore and off-shore services to global clients, emerging technologies now offer an entire new gamut of opportunities for top IT firms in India. Export revenue of the industry is expected to grow 7-9 per cent year-on-year to US$ 135-137 billion in FY19. The industry is expected to grow to US$ 350 billion by 2025 and BPM is expected to account for US$ 50-55 billion out of the total revenue.

References: Media Reports, Press Information Bureau (PIB), Department of Industrial Policy and Promotion (DIPP) statistics, Department of Information and Technology, Union Budget 2017-18



India holds an important place in the global education industry. India has one of the largest networks of higher education institutions in the world. However, there is still a lot of potential for further development in the education system.

Moreover, the aim of the government to raise its current gross enrolment ratio to 30 per cent by 2020 will also boost the growth of the distance education in India.

Market Size

India has the worlds largest population of about 500 million in the age bracket of 5-24 years and this provides a great opportunity for the education sector. The education sector in India is estimated at US$ 91.7 billion in FY18 and is expected to reach US$ 101.1 billion in FY19.

Number of colleges and universities in India reached 39,050 and 903, respectively in 2017-18. India had 36.64 million students enrolled in higher education in 2017-18. Gross Enrolment Ratio in higher education reached 25.8 per cent in 2017-18.

The country has become the second largest market for e-leaming after the US. The sector is expected to reach US$ 1.96 billion by 2021 with around 9.5 million users.

Investments / Recent developments.

The total amount of Foreign Direct Investment (FDI) inflow into the education sector in India stood at US$ 2.47 billion from April 2000 to March 2019, according to data released by Department for Promotion of Industry and Internal Trade (DPIIT).

The education and training sector in India has witnessed some major investments and developments in the recent past. Some of them are:

• Indian education sector witnessed 18 merger and acquisition deals worth US$ 49 million in 2017.

• Of all the startups in India, 3,500 are catering to the education space. These startups received close to US$ 700 million funding in 2018.

• The Ministry of Human Resource Development, Government of India is also planning to raise around Rs 1 lakh crore (US$ 15.52 billion) from private companies and high net worth individuals to finance improvement of education infrastructure in the country.

• India has signed a loan agreement with World Bank under Skills Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) Project to enhance institutional mechanisms for skills development.

• Singapore is going to open its first skill development centre in Assam, which will provide vocational training to youth in the region.

Government Initiatives

Some of the other major initiatives taken by the Government of India are:

• In August 2018, Innovation Cell and Atal Ranking of Institutions on Innovation Achievements (ARIIA) were launched to assess innovation efforts and encourage a healthy competition among higher educational institutions in the country.

• In August 2018, Government of India launched the second phase of Unnat Bharat Abhiyan which aims to link higher educational institutions in the country with at least five villages. The scheme covers 750 such institutions.

• The allocation for school education under the Union Budget 2018-19 is expected to increase by 14 per cent, to focus on accelerating existing schemes and quality improvement.

• In order to boost the Skill India Mission, two new schemes, Skills Acquisition and Knowledge Awareness for Livelihood Promotion (SANKALP) and Skill Strengthening for Industrial Value Enhancement (STRIVE), have been approved by the Cabinet Committee on Economic Affairs (CCEA), Government of India, with an outlay of Rs 6,655 crore (US$ 1.02 billion) and will be supported by the World Bank.

• The Ek Bharat Shreshtha Bharat (EBSB) campaign is undertaken by Ministry of Human Resource Development to increase engagement between states, union territories, central ministries, educational institutions and general public.

• Prime Minister Mr. Narendra Modi launched the Skill India initiative - Kaushal Bharat, Kushal Bharat. Under this initiative, the government has set itself a target of training 400 million citizens by 2022 that would enable them to find jobs. The initiatives launched include various programmes like: Pradhan Mantri Kaushal VikasYojana (PMKVY), National Policy for Skill Development and Entrepreneurship 2015, Skill Loan scheme, and the National Skill Development Mission.

• In December 2018, the Government of India published that 3.43 million candidates had enrolled in the Pradhan Mantri Kaushal VikasYojana (PMKVY) 2016-20 scheme. Up to January 24,2019 as many as 2.53 million candidates were trained under under the schemes Short Term Training (STT).

Government Achievements

Following are the achievements of the government in the past four years:

• Under the mid-day meal scheme initiated by the Government of India, about 95 million students of around 1.14 million schools enjoyfresh meal everyday.

• The Government has laid foundation of 141 universities and 7 NTs in the past four years.

• With an aim of promoting innovation and entreprenuership among secondary school students in the country NITI Aayog, Government of India has launched the Atal Innovation Mission (AIM)ln June 2018, 3,000 additional Atal Tinkering Labs were approved, taking the total number of labs to 5,441.

Road Ahead

In 2030, it is estimated that Indias higher education will:

• Adopt Tran formative and innovative approaches in Higher education.

• Have an augmented Gross Enrolment Ratio (GER) of 50 percent

• Reduce state-wise, gender based and social disparity in GER to 5 per cent.

• Emerge as a single largest provider of global talent, with one in four graduates in the world being a product of the Indian higher education system.

• Be among the top five countries in the world in terms of research output with an annual R&D spent of US$ 140 billion.

• Have more than 20 universities among the global top 200.

Various government initiatives are being adopted to boost the growth of distance education market, besides focusing on new education techniques, such as E-learning and M-learning. Education sector has seen a host of reforms and improved financial outlays in recent years that could possibly transform the country into a knowledge haven. With human resource increasingly gaining significance in the overall development of the country, development of education infrastructure is expected to remain the key focus in the current decade. In this scenario, infrastructure investment in the education sector is likely to see a considerable increase in the current decade

Moreover, availability of English speaking tech-educated talent, democratic governance and a strong legal and intellectual property protection framework are enablers for world class product development, as per Mr. Amit Phadnis, President-Engineering and Site Leaderfor Cisco (India).

The Government of India has taken several steps including opening of NTs and IIMs in new locations as well as allocating educational grants for research scholars in most government institutions. Furthermore, with online modes of education being used by several educational organisations, the higher education sector in India is set for some major changes and developments in the years to come. Exchange Rate Used: INR1 = US$ 0.0139 as of Q3 FY19.

References : Media Reports, Press Releases, Press Information Bureau, RNCOS Report, Department for Promotion of Industry and InternalTrade (DPIIT), Union Budget2018-19


As we already know, India has one of the largest networks of higher education institutions in the world. However, there is still a lot of potential for further development in the education system. Moreover, the aim of the government to raise its current gross AS enrolment ratio to 30 per cent by 2020 will also boost the growth of the distance education in India.

Keerti today is strategically positioned itself to expand its horizons in training with a progressive outlook. It continues to endeavor to create skilled manpower which would help India establish the foundations of a knowledge based economy.

Today, India has the worlds largest population of about 500 million in the age bracket of 5-24 years and this provides a great opportunity for Keerti with its dedicated and talented team of professionals which comprises of experienced personnel in the field of training and education.

Our teams commitment to fulfill the requirements of our clientele according to their needs is our prime focus and there is a rigorous and constant effort to deliver to the satisfaction of our clientele. In order to meet these requirements, we have adapted to ISO 9001:2015 certification for Quality Management System to re-define our policies, procedures etc...that will positively impact our ability to meet customer needs and also enhance our training services.

A vibrant and passionate team of Keerti has created a colossal pool of skilled resources with several path breaking ideas. This remains the mainstay of Keertis achievements as the group continues to aspire and scale new altitudes of success.

Our objective of training always has been focused on to make our students employable and future ready. This is evident in our industry oriented curriculum, pedagogies, assessment & evaluations which gives the student a 360 Degree knowledge and exposure to the respective career domains in Accounts & Taxation, Digital Marketing, Programming Languages, Designing,Hardware& Networking etc...


With the assistance and contribution from our professional team, we continue to endorse our brand by carrying out the activities such as presentations, hoardings in different part of cities, participation in education and franchise exhibition, installing of banners and signboards at prominent locations. In our promotional activities we regularly highlight the key features and benefits of our services and subsequently train our counseling desk personnel to guide the client on various aspects of our services and educational deliverables.

We also actively promote our brand through focused education consultants which enables us to reach out to the right target segment. These consultants provide the basic level Information to our prospective clients and thus creating an efficient source for our deliverables.


A major feature of Information Technology is the changes that IT brings, those who speak of a revolution from technology are really talking about change. Business and economic conditions change all the time; a revolution is a discontinuity, an abrupt and dramatic series of changes in the natural evolution of economies.

The major challenges involved that affect the industry of your company is the ever changing software developments happening word wide as well as the need for continuous research for the improvements required by the company to compete in the markets and developments in IT software also affects the employment placement activities of the companies in the industry as the requirements of the clients changes as per the developments with respect to the developments in the software in the industry and your company is required to meet those needs.


Keerti has the following advantages compared to competitors:



















Your Company on its part is also well poised to seize new opportunities as they come and due to the ever growing business opportunities in the IT Software developments with the developments in technology there is a huge scope for growth to your Company. There are a numerous client base which can be targeted for development of the scope and business.


The Company is trying to strengthen its network base and link of clients that it deals with. The Company has significant business presence which it is trying to increase.


As the developments in technology with respect to software with respect to information technology is a blessing it is also a huge threat due to the continuous developments in the same but as the your company has good research and development encouragement it is not a major threat to your company. The overcoming of various immediate regulations and policy changes in the countries where your company has clients also is also considered to be a threat to the company.


Internal control systems and procedures in the Company are commensurate with the size and the nature of Companys business and are regularly reviewed and updated by incorporating changes in internal regulatory provisions in order to safeguard the assets and to ensure reliability of financial reporting here is a continuous up gradation of knowledge with respect to software developments which is encouraged by your Company.


The Company continues to give priority to its human assets. The Company provides a fair and equitable work environment to all its employees. The Company is continuously working to create and nurture an atmosphere which is highly motivated and result oriented.


Statement in this Management Discussion and Analysis Report, Describing the Companys objectives, estimates and expectations may constitute Forward Looking Statements within the meaning of applicable laws or regulations. Actual results might differ materially from those either expressed or implied.