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Purple United Sales Ltd Management Discussions

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Oct 3, 2025|12:00:00 AM

Purple United Sales Ltd Share Price Management Discussions

INDUSTRY STRUCTURE & DEVELOPMENTS

The Indian and apparel market is projected to grow at a compound annual growth rate (CAGR) of 10%, reaching a value of USD 350 billion by 2030. India holds the position of the worlds third-largest exporter of textiles and apparel, ranking among the top five global exporters in various textile categories, with exports projected to reach USD 100 billion by 2025.

The textiles and apparel industry contributes approximately 2. 13% to the countrys gross domestic . It is to industrial production, economy. India ranks as one of forecasted that the textile sector in India will double its nearly 5% by contribution the end of this decade.

The global apparel market is expected to grow at a CAGR of approximately 8%, reaching USD 2.37 trillion by 2030. Concurrently, the international projected to expand at a CAGR of 4%, reaching USD 1.2 trillion by 2030. particularly in the rapidly expanding childrens wear Indias home textile market is forecasted to grow at a CAGR of 8.9% from 2023 to 2032, increasing from USD 10.78 billion in 2023 to USD 23.32 billion by 2032. The Indian technical textiles market possesses substantial growth potential, with an anticipated growth rate of 10% and an increased penetration level of 9% to 10%. Thispositions tly contributes India as the fifth-largest technical textilesmarket worldwide.

READYMADE GARMENT INDUSTRY IN INDIA

The macroeconomic environment in 2024-25 remained complex, shaped by evolving geopolitical across economies. However, in India, the economy remains fundamentally resilient. The Indian economy continues to stand out among large economies. The Reserve Bank of India has projected real GDP growth at 6.5% for 2025-26, maintaining the same rate as estimated for 2024-25. Structural drivers - a young population, urbanisation, and digital proliferation - are creating and internationally. This dynamicconsumption this demographic, base. The Readymade garment (RMG) industry in India es a crucial sector that substantially contributes constitut worlds tothe national largest consumers and producers of cotton, covering an area of 12.5 million hectares, which accounts for 38% of the global cotton cultivation area. A of the countrys textile production is sector. Key manufacturing states, including Andhra Pradesh, Telangana, Haryana, Jharkhand, and Gujarat, play an essential role in this industry. Manufacturers emphasise innovative textileandapparel designs, high-quality fabrics, and cost-effectiveness to accommodate the evolving preferences of consumers, market.

Indiais participant in the global textile and prominent apparel market, ranking as the second-largest producer of man-made fibre (MMF) after China and the third-largest exporter of textiles to this achievement, with the particularlydynamic. childrens wear segment being Increasing disposable incomes, a rising child population, and urbanisation trends drive this segment. Despite fluctuations due to broader market factors, the childrens wear market ewear continues to exhibit expansion and evolution, dynamic nature of Indias textile and apparel industry.

KEY PRODUCT SEGMENTS

The Indian readymade garment significant industry is segment of the broader textileand apparel market. It offers a diverse range of products that cater to various consumer report needs both highlights the key product segments in the Indian readymade garment industry, focusing on their characteristics, dynamics,andcontributions

Product Segment

Overview

Kids Wear

The kids wear segment is a thriving market that effectively meets the clothing needs of infants, toddlers, and children up to the age of 14. This vibrant segment features a diverse range of products, including T-shirts, shorts, dresses, skirts, pants, school uniforms, and traditional attire.

The demand for kids wear is fueled by increasing birth rates, rising disposable incomes, and a heightened focus on childrens fashion. Parents are decisively choosing branded and high-quality garments, reflecting their commitment to their childrens style and comfort. As one of the fastest-growing segments in the retail industry, kids wear offers substantial opportunities for expansion in both urban and rural markets. Retailers and brands are strategically targeting its immense potential interest of young families.

Denim Wear proportion

Denim wear is a highly popular category known for its across various age groups. This segment encompasses a range of items, including jeans, jackets, shirts, skirts, and shorts. As a wardrobe staple around the world, denims enduring demand stems from its durability, style, and comfort. The industry thrives on ongoing innovations in technology and design, which keep the offerings fresh and appealing. Denim is not only a significant export product but also plays a crucial role in the market, making a substantial contribution to the revenue and growth of the ready- to-wear garment sector.

Activewearand This segment includes clothing designed apparel.

The RMG industry for physical Sportswear responding to the growing interest in fitnessand active lifestyles. It features t-shirts, track pants, shorts, leggings, sports bras, jackets, and specialised sports gear. The reflectingthe owthand advancement. market is experiencing rapid growth as more people become health-conscious, enjoy sports, and adopt the athleisure trend. New technology in fabric and design is also driving growth in this segment.
Activewear and sportswear are important areas of growth in the ready-made high- garment industry, attracting investment from both local and international brands.

The Indian readymade garment industry is a diverse and dynamic sector that encompasses a wide range of clothing market types, catering to various consumer needs. Each type of clothing plays a crucial role in the industrys growth, influenced by shifting fashion trends, rising incomes, evolving consumer preferences. The industrys ability to innovate and adjust to market demands helps maintain its importance in both local and global markets.

ABOUT PURPLE UNITED

Founded in 2014 by Mr. Seth, Purple United Sales Limited is a premium fashion brand exclusively focused on kids wear in India. Through Purple United Kids, the company offers high-quality, lab-tested apparel, footwear, accessories, and hard goods for children aged 0 to 14 years.

With a brand ethos cantered on celebrating Purple United prioritizes across its diverse product range. From infants to older kids, every offering is thoughtfully designed in vibrant and versatile styles to suit all occasions and seasons. Purple United remains committed to innovation, quality, and the Functionality - empowering children 3Fs-Fun,Fashion,and to express themselves and helping parents navigate fashion choices with ease and confidence.

PERFORMANCE

In the fiscal year 2024 25, Purple United Sales Limited delivered remarkable financial performance, driven by effective operational execution and robust demand. Revenue from operations to 10,312.75 Lakhs, more than doubling from 4,329.71 Lakhs in FY 2024, which reflects a year-on-year growth rate exceeding 138.19%. Additionally, profit before tax rose to 1,407.87 Lakhs, compared to 504.02 Lakhs in the preceding year, while net profit after tax demonstrated substantial increase to Lakhs in FY 2024. Consequently, both basic and diluted domestic earnings per share (EPS) improved to 13.59, in contrast to 8.44 in FY 2024, emphasising the companys enhanced profitability and value creation for shareholders.

In summary, FY 2024 25 represents a pivotal year for Purple and sports, United. The organisation and more than doubled its profits, successfully executed an initial public offering (IPO) with a premium listing, exhibited robust operational confidence, all of which indicate favourable conditionsfor continued

OUTLOOK

The global market for childrens apparel is poised for steady growth as parents increasingly prioritise durable, and fashionable clothing for their children. Rising disposable incomes, urbanisation, and growing awareness of brand quality are key drivers of demand. This segment

The diverse range of offerings, which includes various costume types designedforspecific seasons, age groups, and cultural contexts, enhances the appeal of these products to consumers. These dynamics are expected to contribute the projected period

and the affordability of childrens

spans casual wear, sportswear, formal attire, and seasonal garments for infants, toddlers, and older children, with an accelerating shift toward organic and sustainable materials design,Continuous functionality, and ed by the distribution channels, particularly through e-commerce, the market for consistent expansion. In furtherpositions 2025, the global childrens apparel market is projected to reach approximately USD 228,159.0 million, growing to around USD 420,310.5 million by 2035 at a CAGR of 6.3%. Similarly, the broader childrens wear market, valued at USD

324.32 billion in 2024, is expected to grow at a CAGR of 5.3% through 2032, reaching nearly USD 490.23 billion.

In India, the kidswear industry is set to witness sustained growth, driven by a rising child population, consumer preferences, and the continued shift towards organised retail. Parents are increasingly seeking products that balance comfort,safety,anddesign,with tly to market growth duringsignifican the projectedpremium segment showing strong momentum.

At Purple UnitedSalesLimited,weareactivelypreparing contemporary trends, with a heightened to capture this opportunity. Our for children. Thisstrategy includes expanding our network of Exclusive Brand Outlets (EBOs) in Tier 1 and Tier 2 cities, alongside strengthening our omni-channel presence across leading marketplaces and our direct-to-consumer platforms. To deepen customer engagement, we continue to invest in digital marketing, influencer collaborations, and experiential campaigns that foster emotional connection with families.

Operationally, our warehouse in Delhi NCR ensures stronger logistics, reduced lead times, and the country. Our product portfolio continuesto evolve, with new categories, enhanced focus on existing and brand portfolio such as toothless, Thats Her Style, Thats His Style, Striders and Boltzy, reflecting towards becoming a holistic

Innovation remains a cornerstone of our growth. We are enhancing our design processes to align with global fashion trends while staying mindful of safety and sustainability. Upcoming collections will incorporate eco-conscious materials and mindful product lines, catering to the growing demand for responsible fashion. As we look ahead, Purple United is well-positioned to capitalise on industry growth through strategic expansion, efficient focus on supply chain, technology and enhanced customer experiences. With a clear vision and disciplined execution, we are confident in our ability to deliver long-term value to our stakeholders while shaping the future of kidswear in India.

KIDSWEARMARKETDYNAMICS: to market

Increased disposable income and an expanding labour force are pivotal factors propelling market growth in the childrens apparel sector. The rise in product customisation, and innovation, footwear are instrumental in the global expansion of the kids wear market.

. Consumers are allocating more resources toward childrens apparel, for product suitability with their childs skin and prevailing societal pressures. This trend is anticipated to further stimulate the kids wear market in the foreseeable future. The growing impact of social media and celebrity endorsements on children and their parents has compelled the childrens apparel industry to adapt and innovate in response to evolving trends.

Numerous brands are developing increasingly attractive products to capture the attention range of offerings, which includes various costume types designed for specificevolving occasions, e cultural contexts, enhances the appeal of these products to consumers. These dynamics are expected to contribute .

Furthermore, consumer purchasing behaviour has shifted to reflect onappearance, presents substantial opportunities for brands to create more fashionable childrens clothing across a wide array of styles. The industry has also embraced contemporary adult fashion trends, prioritising performance and comfort.

The growing global population of newborns is resulting heightened demand for childrens clothing, thereby increasing parental spending on clothing for their children. Additionally, the effectiveness of marketing childrens apparel through scalabilityacross social media platforms such as Facebook, YouTube, and Instagram is further enhancing product demand.

Nevertheless, rising costs for raw materials such as cotton, wool, and leather are leading to ourmove elevated prices for final products, consequently lifestyle brand for restraining overall market growth. children.

Opportunities:

Kids Apparel Market Growth Factors

1. Growing Number of Newborn Babies to Favour Market

Expansion

The growing number of newborns worldwide has increased the demand for childrens apparel, leading parents ofparents.Thediverse to increase their spending on childrens clothing. Significant groups,andmortality, which has had features are becoming immensea markets growth. For instance, according to the World Bank, in 2021, 25% of the global population was under 15 years old. Furthermore, the availability of customised, branded, and premium kids apparel is the current trend, further fueling the market growth.

2. Growing Demand for Branded Apparel to Fuel Market

Progress

The demand for childrens clothing has increased recently due to rapid changes in consumer lifestyles and a growing demand for branded apparel. Consumers are always willing to switch in to new products and brands to get maximum satisfactionfrom using quality products. This has prompted clothing brands to make some strategic decisions regarding product pricing. These aspects are likely to influence the demand for childrens apparel and are expected to drive the global market withbetterjobopportunities,which during the forecast period.

3. Growth in Sustainable Fashion, Smart Textiles, and

E-Commerce Expansion

These challenges are met with a paradoxical openness towards the kids apparel market for growth, where demand for sustainable kidswear, smart textiles, and online shopping proves promising. The shift organic cotton, bamboo-based fabrics, and recycled materials is driving eco-conscious trends in the apparel industry. Moreover, bright clothes implementing moisture-wicking, progress has been made in reducing child stain-resistant, and temperature-hits among regulating parents seeking functional and durable clothing. E-commerce growth, artificial personalised shopping and virtual try-ons are also on the rise, propelling direct-to-consumer (DTC) brands that can make kids fashion more accessible, customisable and trend-focused.

4. Rising Disposable Incomes and Urbanisation

One of the primary drivers of the kids apparel market particularly inIndiaistheriseindisposableincomes, among the burgeoning middle class in urban and semi-urban areas. As more households attain higher purchasing power, parents are increasingly willing to spend more on childrens clothing, not just for necessity but also for style and quality. Urbanisation plays a pivotal role in shaping this trend, as families migrate to leadscities to a shift in lifestyle preferences. In metropolitan areas, exposure to global fashion trends and access to modern retail formats have changed how Indian consumers view childrens clothing. Instead of buying just functional attire, there is a growing preference for fashionable, occasion-based, and branded apparel for kids. This shift has encouraged both domestic and international to diversify their offerings and tap into this lucrative segment. The growing economic independence of dual-income households also means higher spending across various categories, includingpremiumchildrens wear, festive clothing, and customised designs. As India development and continues urban transformation, this trend is expected to intensify further, creating sustained demand for childrens apparel across all income brackets.

5. Growing Awareness of Fashion and Brand Consciousness

Among Parents

Modern Indian parents are becoming increasingly fashion-conscious, not just for themselves but also expressing for their children. The cultural shift individuality and personality through clothing has also infiltrated the childrens segment. As a result, theres a growing demand for trendy, themed, and designer kidswear inspired by global fashion and celebrity culture. Parents today are more informed and exposed to global lifestyle trends through social media platforms such as Instagram, Pinterest, and YouTube. Influencers and parenting bloggers showcasing stylish outfits for kids have further heightened expectations around how children should be dressed. The proliferation of fashion-focused campaigns, childrens fashion weeks, and brand

parents to purchase premium and branded clothing for reflection theirchildren.Apparelisincreasinglyseenasa of a childs personality and upbringing, prompting parents to invest in curated looks and high-quality clothing. This rise in fashion awareness, coupled with an emotional desire to provide the best for their children, is a strong driver of market expansion.

Urbanisation plays a pivotal role in shaping this trend, as families migrate to cities with better job opportunities, often leads to which a shift in lifestyle preferences.

6. Omnichannel Retailing and the Expansion of E-commerce players Omnichannel retailing has emerged as a powerful trend reshaping the shopping experience in Indias kids apparel market. Todays parents are seeking a seamless blend onlineand variety, and product assurance are key factors in their purchasing decisions. While brick-and-mortar stores still dominate in many regions, e-commerce platforms have made significant strides, particularly among urban families. Leading platforms like FirstCry, Amazon, and Flipkart have become popular destinations for kids clothing due to their extensive product ranges, easy return policies, and regular discounts.

At the same time,many traditional retailers are adopting an omnichannel approach, allowing customers to browse online, check stock availability at nearby stores, or schedule in-store pickups. This integration enhances the shopping experience by catering to various consumer preferences. Features such as virtual try-ons, AI-based recommendations, video consultations, and flexible payment options are further enriching the digital shopping experience.

The COVID-19 pandemic also served as a catalyst, encouraging even cautious buyers to explore online shopping for childrens essentials, continues today. As digital across India and mobile-first commerce expands, omnichannel strategies will become increasingly vital for brands aiming to grow their market presence and provide a consistent consumer experience.

Threats:

1. Volatility in Prices of Raw Materials to Hamper Product

Sales

Fluctuations in the price of raw materials, such as cotton, which is used in the manufacturing of childrens clothing, can hinder market growth. Fluctuations in yarn prices are expected to persist as demand for cotton remains high in the global market. Since the onset of the pandemic, the biggest obstacle for the yarn industry has been price rise, which disrupted the textile value chain and impacted the final price of

2. Fast-Changing Fashion Trends, High Production Costs, and Sustainability Concerns

Several factors challenge the global Kids Apparel Market, as fashion trends change rapidly and demand is also seasonal. Compared to adults, kids apparel also has a much faster turnover rate, which means many brands need to regularly update their collections to keep up with parental tastes, cultural trends, and celebrity influence.

Another hurdle to producing stylish childrens clothing is the cost, as organic fabrics, hypoallergenic materials, and safety-tested dyes are increasingly sought after, which makes production and compliance expensive. Additionally, as sustainability concerns grow, so does the pressure on brands to implement sustainable sourcing, which often require time use biodegradable fabrics, and employ fair-trade labour practices, as parents, especially, look for eco-friendly, ethically produced clothing.

3. Intense Competition from Unorganised and Local Players

Despite the growing presence of organised retail and e-commerce in India, the kids apparel segment remains heavily influenced by unorganised and local players. These smaller vendors operate with lower overheads and supply low-cost garments that appeal to cost-conscious buyers in rural and semi-urban areas. The informal sector often capitalises on its agility and deep understanding of localmarketdemands,makingitdifficultfor larger or more structured players to compete solely on price or volume. These vendors often do not invest in branding, marketing, or standardised quality checks; yet, they manage to attract large customer bases due to their affordability and convenience. Moreover, counterfeit versions of popular kidswear brands also circulate in the market, diluting brand value and confusing atrendthatlargely For established companies, this fragmented competitive landscape poses a challenge in maintaining brand tion and customer loyalty. New entrants differentia also face competing against a deeply entrenched local ecosystem. To overcome this, brands need to invest significantly in market education, trust-building, and unique value propositions, and capital that smaller companies may struggle to deploy effectively.

4. Inventory Management Issues

Another critical challenge in the Indian kids apparel market is managing an chain that can meet dynamic demand patterns. Kidswear, unlike adult clothing, requires more frequent design changes, seasonal launches, and rapid turnaround times due to changing tastes, age-specific sizing, and the influence of fast fashion. However, apparel brands struggle with inventory forecasting, resulting in overproduction designs and sizes. Holding excess inventory becomes a liability, especially since children quickly outgrow sizes, and fashion trends shiftrapidly, making leftover stock difficult to liquidate. On the other can lead to lost sales and customer dissatisfaction. These challenges are compounded by Indias vast and varied geography, which makes distribution, logistics, and warehousing more complex and costly. Small- and . medium-sized enterprises,inparticular, face difficulties in adopting advanced inventory management predictive analytics tools due to limited resources.

RISK AND CONCERNS

The readymade cloth industry is particularly labour-intensive. The sector faces challenges with labour availability throughout the value chain. Furthermore, rigid employment rules and rising wages are a hurdle. High fabric prices can lead to increased working capital requirements, lower credit metrics, and pressure on profitability. The company faces many risks, including economic downturns, quality issues, workforce availability, competitiveness, and technological advancements.

MARKETING

Integrated Campaigns Driving Brand & Sales Uplift

At Purple United Kids, our marketing strategy is rooted in the belief that childhood is not just a life stage - its a space of joy, curiosity, and self-expression. Our purpose extends beyond just kids wear - we aim to connect with parents. Build a trusted brand that nurtures emotional meaningful dialogue, and community belonging. er

With a purpose of enriched everyday experiences for children and families through evokingconnectionand meaningful product design. An approach of customer-first mindset that weaves care, creativity, and connection every brand touchpoint.

What sets up apart are our campaigns that celebrate parenting, individuality, milestones, and joyful moments. Engaging content to inform, empower, and foster trust with modern parents. From digital to in-store-every channel used to reflect our purpose and voice.

Social Media Engagement Campaigns

In todays digital-first landscape, social media plays a pivotal role in shaping brand conversations and influencing purchase behavior-especially among modern parents and young families.

Across platforms like Instagram, Facebook, we craft immersive campaigns that go beyond promotion - sparking conversation,encouraging user-generated content, and nurturing a vibrant community of engaged parents and young trend-setters. Our marketing calendar strategically blends occasion-led campaigns, emotional resonance, and digital storytelling-driving strong online visibility and a consistent uptick in in-store seasons.

Partnerships

At Purple United Kids, our influencer engagement is rooted in building genuine relationshipsand fostering a sense of shared purpose. By partnering with fashion-forward and parenting influencers who naturally connect with our audience, were able to grow the Purple Community in meaningful ways. Through co-created reels, styled moments, parenting content, and UGC-driven engagement, these partnerships have helped nurture an ecosystem of trust, belonging, and shared inspiration.

These partnerships help us spark conversations, inspire trust, and extend our organic reach across digital platforms. By nurturing these authentic voices, were not just amplifying visibility - were building a vibrant, like-minded community that grows with us, one story atatime.

Digitally Powered Growth & Repeat Conversions

Our direct-to-consumer platform continuedto grow steadily, shaped by meaningful interactions,intuitive design, and content that speaks to todays parents. The rise in organic engagement reflects the growing trust and connection families share with the Purple United Kids experience.

On-Ground Activations & Collaborative Visibility

We strategically engaged with high-footfall locationsby curatingchild-centricexperiencessuchasinteractive events, curated pop-up activations, and themed showcases. Events like Kukdukoo and the kids fashion show at Gaur City Mall not only drew significant family audiences but also provided immersive brand interactions. These initiatives allowed us to create memorable touchpoints, deepen community ties, and enhance brand visibility in urban, family-oriented areas - ultimately strengthening our local presence and emotional connect with young parents. key

Purpose-Led Growth, Customer-First Thinking

At Purple United Kids, marketing our voice, our commitment, and our promise to connect with families in meaningful, lasting ways. FY 2024 25 has been a pivotal year where our integrated campaigns, digital-first strategy, influencer collaborations, the foundation activations relationships and increased brand equity.

As we move forward, our focus remains on building trust through authenticity, enhancing reach through innovation, and creating joyful experiences through every isnot afunction -itis touchpoint. With a clear brand purpose and a deep understanding of todays evolving parents, we are confident that our marketingwill continue to be a strategic driver of growth, loyalty, and long-term value. and on-ground

HR INITIATIVES

At Purple United Sales Limited (the Company), our people remain the driving force of our growth and innovation. We practice a people-first approach, aligning business goals with a culture that is inclusive, agile, and purpose-driven.

As the world of work continues to evolve - shaped by shifting demographics, global dynamics, and new ways of collaboration focus remains on creating a workplace where employees feel empowered, engaged, and aligned with the larger organizational tives. vision. We continue to nurture an environment where collaboration thrives, creativity is celebrated, and every voice Through this, we aim to enhance our Employee Value Proposition and build a truly Great Place to Work.

1. Organizational Structure: Aligned for Growth

Purple United Kids operates through a collaborative, function-led structure that unites creativity performance. Whether its product development, retail in or technology, each department operations,marketing, ely collectiv ispurposefullyalignedtodriveexcellence-advancing our mission to become Indias most admired premium kids wear brand.

2. Talent Attraction: Building for the Future

In FY 2024 25, we onboarded over 300 new employees across key departments, including strategic hires in leadership and mid-management roles. Our hiring efforts continue to focus on diversity, skill, and cultural alignment, ensuring we attract talent that shares ourby vision for innovation and excellence in childrens fashion.

3. Training & Development: Nurturing Capability

We believe that continuous learning fuels organizational growth. Over the past year, we rolled out structured learning interventions across departments, focusing on both functional expertise and cross-functional agility. with merchandising to customer Fromtrendforecasting experience training in retail and team building in HR, each program was designed to build capability, encourage collaboration, and future-proof our workforce.

Our Human Resources team focuses on frameworks for performancefeedback,careergrowthplanning,and : capability development, helping individuals and teams align more closely with business outcomes.

4. Culture & Ethics: A Place to Belong

policiesCulture at Purple United Kids is not defined alone - it is shaped by how we work, celebrate, and grow together. We foster a workplace where every individual feels respected, recognised, and part of something bigger.

Whether its celebrating or participating practices aim to build belonging and positivity across all levels. These efforts are underpinned by a strong commitment to ethical conduct and compliance awareness, championed by -our leadership and driven throughregularinternal

5. Engagement & Beyond Work, Together

Our people engagement efforts go beyond the desk- spanning pan-India celebrations Day, Childrens Day, and more.

The highlight of the year was the Purple United Premier League, our in-house cricket tournament that brought together teams from across departments - including the leadership - for a day of high energy, team bonding, and fun. Events like these continue to strengthen cross-functional relationships and enhance our vibrant work culture.

6. People-Centric Policies: Governance with Care

Our policies reflectour deep commitment to fairness, inclusion, transparency, and legal compliance. Through a framework of progressive, people-focused policies, we ensure that every employee experiences a workplace that is safe, equitable, and growth-oriented.

These guidelines help us maintain our standards as a responsible, future-ready organization - anchored in care,compliance,andcontinuous

As we step into a new chapter of growth and transformation, our commitment to people remains unwavering. At Purple United Kids, we believe that empowering individuals empowers the organization. With every initiative, policy, and cultural milestone, we are shaping a workplace where talent thrives, aspirations are nurtured, and purpose drives progress. Together, were not just building a stronger company - were building a united, future-ready Purple family.

The internal control system is an integral part of the companys overall organisational structure. The company has in place the necessarypolicies, and procedures thatcontrol systems to ensure transparency and security of its transactions.for enhanced these are being upgraded given the increased threats. The purchase, sales, procurement, payment and other operations are being automated. Checks and balances are being strengthened at each level. The system is highly structured and perfectly aligned with the size and nature of its business. The internal control system is a set of onrules, regulations, control.software with in-built authorisations The organisation is appropriately staffed with qualified oss) before Tax and experienced personnel to implement and monitor the internal control environment.

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