Rajnish Wellness Ltd Management Discussions.

Fast-moving consumer goods (FMCG) sector is the 4th largest sector in the Indian economy Household and Personal Care accounts for 50% while Health Care accounts for 31% of the FMCG market share in India.

The Indian healthcare industry is expected to reach USD 372 Bn in 2022. The rising income levels, greater health awareness, increased precedence of lifestyle diseases and improved access to insurance would be the key contributors to this growth. Since the health care expenditure has increased as a percentage rise in the GDP, it cultivates a substantial space for enhancing healthcare services.

Rural India accounts for more than 70 per cent of the population which is emerging as a potential demand source. Currently, the total rural income equates to USD 572 Bn which is projected to reach USD 1.8 Tn by FY21.

According to the data accumulated by Nielsen, the Ayurveda segment in Indias personal care (PC) is approximately INR 18500 Cr (or USD 3 Bn), which contributes to 41 per cent of the entire personal care market. The analysis lists toilet soaps, skin care products, hair oil, oral care, hair wash products in personal care.

Indian consumers keep on evolving; their ever-changing demands never satiated due to wanting a little extra. The Company has accepted this challenge since initiation and tweaked its offerings to better suit their customers progressing demands.

Every country has its unique tradition of healing products that separates them from the rest. Ayurveda, though being an Indian system of healthcare, has gained recognition worldwide. With its unique therapies that is beneficial for the treatment of many chronic lifestyle disorders, an increasing number of patients show interests in availing these services.

The global sexual wellness market, by product segment, is categorized into sex toys, condoms, exotic lingerie, sexual lubricants, etc. The sexual wellness

The acceleration in global activity that started in 2016 gathered steam in 2017, reflecting firmer domestic demand growth in advanced economies and improved performance in other large emerging market economies. Global growth is set to be just over 3.5% in this calendar year 2018, the fastest for seven years, with improved outcomes in both advanced economies and the EMEs. Confidence measures and levels of new orders for businesses remain strong. This long awaited lift to global growth, supported by policy stimulus, is being accompanied by solid employment gains, a moderate upturn in investment and a pick-up in trade growth. The continued expansion depends on robust global growth and governments support for right trade policies. However, there are signs that escalating trade tensions may already be affecting business confidence and investment decisions, which could compromise the current outlook. (Source: IMF and OECD)

Indian economic growth is giving a positive signal for the current and future scenario. It is projected to strengthen to above 7%, gradually recovering from the transitory adverse impact of rolling out the Goods and Services Tax (GST) and measures to choke off the black economy, including demonetisation. Indias GDP grew 7.2% in the third quarter of 2018, surpassing expectations and wresting back the mantle of the fastest growing economy from China on the back of a rebound in industrial activity, especially manufacturing and construction, and an expansion in agriculture. The Reserve Bank of India has estimated GDP growth in a range from 7.4% to 7.9% for the Financial Year 2019-2020. (Source: OECD and Economic Times)

Fiscal deficit for 2017-18 is revised to INR 5.95 lakh Cr at 3.5% of the GDP, which is approximately the same as 2016-17 in spite of transformation in the economy. In addition to initiatives like; Make in India, Housing for AH, Digital India, the government has also introduced Sagar Mala and Bharat Mala initiatives, which is expected to boost the domestic growth of the country. (Source: IBEF and Trading Economics)

s market in India is likely to grow at a CAGR of 41.97% over the period 2014-2020.The adult products industry or the sexual wellness industry, as it is better known, is a multi-billion dollar industry globally, and is expected to grow to USD 52 Bn by 2020.

The Indian contraceptives market is segmented into two categories, contraceptive drugs and contraceptive devices. In India, the overall contraceptives market is dominated by contraceptive devices with condoms being the most popular product amongst the Indian consumers.

The Government of India and various non-profit organizations have taken various initiatives to increase the awareness about the contraceptives and their benefits to prevent unintended pregnancies and STIs. For instance, under the Family Planning Programme, which is a government sponsored programme, lUDs, oral contraceptive pills, condoms and emergency contraceptive pills are provided to low income earners at lesser prices and frequently on free of cost basis.

According to a research conducted by itspleazure.com, Tier II and III cities like Nasik, Aurangabad, Kolhapur, Nagpur, Surat, Rajkot, Vadodra, Ahmedabad, Jaipur, etc. has witnessed the fastest growth while having the biggest basket size. The demand from the Tier II and III cities is developing with an average ticket size of 3000 in comparison to the metro cities with an average ticket size of 2100. The reasons of the growth in the smaller markets have several dimensions such as awareness of a better intimacy life, internet penetration and breaking the taboo by a larger section of the female population.

The FMCG sector has grown from USD 31.6 Bn in 2011 to USD 74 Bn in 2018. The urban segment, which accounts for a revenue share of around 40 per cent, is the largest contributor to the overall revenue generated by the FMCG sector in India and has recorded a market size of around USD 29.4 Bn in 2016-17. However, in the last few years, the FMCG market has grown at a faster pace of 45% in rural India in comparison to urban India and there has been a growth of 9.7% in FY18 due to the rise in rural consumption to drive this growth. Semi-urban and urban segments accounted for a revenue share of 40% in the overall revenues recorded by the FMCG sector in India.

Of the total FMCG market in India, hair care products make up approximately 8%, of the total according the Nielsen Retail Audit Report. Out of the above hair-care industry hair oils commands close to 50% of the hair care market in India. As per industry estimates hair oil market size in India is pegged at around Rs 8,000 crore with coconut-based oils accounting for 46 per cent. Non coconut or perfumed oil segment has a market size of Rs 4,283 crore.

Under the Union Budget 2018-19, the allocation to Ministry of Health and Family Welfare has increased by 11.5 per cent year-on-year to INR 52,800 Cr (approximately USD 8.16 Bn).

Allocation to Health & Family Welfare:- Under the Union Budget 2018-19, the allocation to the Ministry of Health and Family Welfare has increased by 11.5 per cent year-on-year to Rs 52,800 crore (US$ 8.16 billion).

With changing population demographics, higher spending capacity of consumers and wider reach of products, there is increasing scope of premiumisation of our products. We constantly innovate to meet the needs of all our consumers. Most of the categories in which the Company operates in are under-penetrated and therefore the Company continuously invests in market development.

Rural Consumptions:- Rural consumption has increased, led by a combination of increasing incomes and higher aspiration levels; there is an increased demand for branded products in rural India. The rural FMCG market in India is expected to grow at a CAGR of 14.6 per cent, and reach US$ 220 billion by 2025 from US$ 29.4 billion in 2016.

The huge potential of online shopping has caught the attention of the top fast-moving consumer goods (FMCG) companies. It is estimated that 40% of all FMCG purchases in India will be conducted online by 2020, therefore making it a USD 5-6 Bn business opportunity.

The growing cases of AIDS/HIV and other sexually transmitted diseases has become an outrageous global issue. Governments, organizations, and institutions worldwide are working to reduce the prevalence of this disease. According to the UNAIDS, there were an estimated 36.7 Mn people living with HIV in 2015.

The use of condoms in India is amongst the lowest in Asia. According to the trends in contraceptive use worldwide, United Nations, India is one the lowest users of contraceptives as compared to other nations, hence this enables a huge scope for Indian companies to venture and claim a significant portion of this underutilised market.

https://www.mbarendezvous.com/ general-awareness/ hair-oil-market-in-india/

Our Company was originally incorporated on June 13, 2015 as a private limited Company under the name and style of "Rajnish Hot Deals Private Limited" under the provisions of Companies Act, 2013 with the Registrar of Companies, Mumbai, and Maharashtra. Subsequently, our Company was converted into a Public Limited Company on February 01, 2018. Pursuant to a resolution of our Shareholders passed on February 03, 2018, the name of our Company was changed to Rajnish Wellness Limited and a fresh certificate of incorporation consequent upon change of name was issued by the Registrar of Companies, Mumbai on February 09, 2018.

Our Company is currently engaged in the business of selling various products in the categories ranging from consumer durables to ayurvedic personal care products. Companys major focus area is sexual wellness, energy revitalization and personal care products. Changing lifestyle and awareness of health and wellness is increasing demand for sexual wellness and energy revitalization products. Current product portfolio is concentrated on ayuvedic products. Our company is exploring ethical market in sexual wellness and energy revitalization category. Recently, our company newly launched Play win spary in this category.

Rajnish wellness have very strong hold in Maharasthra, Karnataka and Odisha. Our products are available in all major medical stores in these states.

Our company run on asset light model and owns all the brands unders its name. Our company is sourcing its all products from dedicated manufactrurers since inception. Our company has outsourced all its manufacturing needs to various suppliers who are expert in particular product in India which enables company to adhere to the required specifications and quality in stipulated time.

Our company has product portfolio that covers major products including ayurvedic medicines, personal care products, sexual wellness and energy revitalization items etc. We sell our personal care products under brand name. "PlayWin Capsules" , "PlayWin Condom", "Rajnish Lotion", "Rajnish Plus Lotion", "Play Win Spray", "PlayWin Plus Capsules", "PlaWin Oil", , "PlayWin F Capsule", "Kasaav Powder", "Sudanta Dant Manjan", "Mithohar Liquid", "Mithohar Tablets", "Madamrit Hair Shampoo", "Madamrit Hair Oil", "Madamrit Hair Capsule" and Pia Lo Herbs. Our company have expanded our reach to virtually every corner of India by continuously marketing, selling and advertising our products through various marketing channels i.e, Telemarketing, advertisements in the newspaper, hoardings, TV Channels and many more. Compan/s products are having very strong recall value.

Still it is our constant endeavour to spread itself at the unrepresented areas through appointment of new distributors.

It is essential to correctly assess the risk in each segment so that the risk is mitigated before it becomes a possible threat. General risk segments are statutory compliances,economy, financials, Government policies, market related, operational, products andtechnology etc., The management has a rapid review of likely risk areas with theobjective to define a framework for identification, evaluation and mitigating the risk inthe decision making process and to encourage proactive management and not reactive management.

The Company has in place adequate system of internal control. It has documented procedures covering all financial and operating functions. These controls have been designed to provide a reasonable assurance with regard to maintaining of proper accounting controls, monitoring of operations, protecting assets from unauthorized use or losses, compliances with regulations and for ensuring reliability of financial reporting. The Company has continued its efforts to align all its processes and controls with global best practices in these areas as well.