Rama Vision Ltd Management Discussions.

Management Discussion and Analysis as required under Regulation 34 of SEBI (LODR) Regulations, 2015 read with Schedule V of the said Regulations, forms part of this Boards Report as follows :

Overview of Industry Structure and Development

The FMCG sector is one of the largest sector in the Indian economy. During the period under review, this sector has regained after a temporary slowdown due to demonization and implementation of GST. The consumer demands which had been reduced with implementation of GST due to higher rates has now started with a growth sign due to reduced GST rates. The prices of many products got down thereby benefitting the consumers resulting in the increase in demand and thereby increasing the revenue for the industry. The FMCG products will have a satisfactorily growth with the rising income level of Indian populace. The consumption of health and personal care products in FMCG sector has increased in the recent past with rise in disposable income especially among the early stages group in India.

Further growing awareness, easy access and changing life style have been the key growth drivers for this sector. In India, the number of online users are increasing day by day. This along with retail market and growth in modern trade it is expected it will further boost the revenue for this sector viz a viz to our Company.

Accordingly, the Company expects a good growth in the sale of products of Mother & Baby care, skin care and food products which falls under FMCG.

Opportunities and Threats


Your Company has to go through different stages from conceptualization of the product to its launch in the market. It doesnt end there. The Company will always like to expand its business by entering into new products, increasing the distribution footprint and the sell out by effective marketing techniques/activities in the fast changing scenario.


High inflation, currency volatility, slowdown in category growth rates and the competition are the major concerns.

Segment wise or Product wise performance

The Company is presently dealing mainly in two products lines. One is Mother & Baby care Products including skin care products and also deals in baby carriages and stroller etc. The second line of business is trading of imported food proucts.In both the product line, Company is striving to increase its turnover.


There are abundant opportunities available in the Indian market where your Company through its strong distribution network can deliver its products in the market. Being a fastest growing Indian economy in the world, India continues to be a leader for the current financial year, i.e. 2019-20. The trend in demand of consumer products is stable and government is also initiating by way of increase in minimum sale price, health insurance and minimising the channel between the farmer and consumer. Consequently, it is likely that overall consumer demand will grow sharpy in the medium to long run because of rising income, aspiration and changing life styles.

The Company has a strong distribution network & product line and accordingly investing in various reputed imported brands in food and personal care products.

Risks and Concerns

Following are the areas of concern and risk for the Company :

1. Any unexpected changes in regulatory framework;

2. High interest rates;

3. Unfavourable exchange rate fluctuations;

4. Rise in counterfeits and lookalikes;

The Company has a Risk Management Committee to identify the major risks and suggest action required to mitigate the same to the extent controllable.

Internal Control Systems and their adequacy

The Company maintains a system of Internal Control including suitable monitoring procedures. The Internal Control System is supplemented by an exhaustive programme of internal audits and said audits are then reviewed by Audit Committee from time to time.

Discussion of Financial Performance with respect to operational performance

The Company has reported a net profit of Rs. 13.51 Lacs during the year under review as against the net loss of Rs. 4.35 Lacs in the previous year. The Company is looking for an opportunity for future growth prospects.

Development in HR

Your Company has laid emphasis on improving the skills of its human resources towards achieving better performance & improving quality. Your Company has always emphasized on the principle that Human Resources are the best Assets for Organization. Thus, we keep on investing in them through modern trainings and seminars. The Company had 100 employees on its payroll as on 31 st March, 2019.

Disclosure of Accounting Treatment

The accounting treatment given in preparation of financial statements represents true and fair view of the state of company affairs. It is in compliance with the Accounting Standards issued by the Institute of Chartered Accountants of India. No different treatment has been followed other than prescribed in the Accounting Standards.

Cautionary Note

Certain statement in the "Management Discussion and Analysis" section may be forward looking and are stated as required by applicable laws and regulations. Unforeseen factors may affect the actual result, which could be different from what the Management envisage in terms of future performance and outlook.