Sovereign Diamonds Ltd Management Discussions.

Indian Economy:

India still remains the fastest growing emerging economy in Asia and the world. The Indian economy expanded by 6.7% in FY 2018-19. The key drivers included near-normal monsoon, benign inflation and the governments focus to reinvigorate core sectors like infrastructure, manufacturing, housing as well taking measures to increase financial inclusion. In addition to this, the Governments initiative to liberalize and simplify the foreign direct investment policies for several sectors, increased investment in infrastructure, focus on boosting rural economy by improving agricultural sector, facilitating entrepreneurship, and upgrading the taxation regime through implementation of the goods and services tax for economic development. Now the GST is almost fully in place.

Gems and Jewellery Industry review:

The Gems and Jewellery sector plays a significant role in the Indian economy, contributing around 7% of the countrys GDP and 15% to Indias total merchandise exports. It also employs over 4.64 Million workers and is expected to employ 8.23 Million by 2022. One of the fastest growing sectors, it is extremely export oriented and labour intensive.

Based on its potential for growth and value addition, the Government of India has declared the Gems and Jewellery sector as a focus area for export promotion. The Government has recently undertaken various measures to promote investments and to upgrade technology and skills to promote ‘Brand India in the international market.

India is deemed to be the hub of the global jewellery market because of its low costs and availability of high-skilled labour. India is the worlds largest cutting and polishing centre for diamonds, with the cutting and polishing industry being well supported by government policies. Moreover, India exports 75% of the worlds polished diamonds, as per statistics from the Gems and Jewellery Export promotion Council (GJEPC). Indias Gems and Jewellery sector has been contributing in a big way to the Countrys Foreign Exchange Earnings (FEEs). The Government of India has viewed the sector as a thrust area for export promotion. The Indian government presently allows 100% Foreign Direct Investment (FDI) in the sector through the automatic route.

Domestic Jewellery Industry updates demand:

Market Size

Indias gems and jewellery exports stood at US$ 28.52 Billion between April 2018 - February 2019. During the same period, exports of cut and polished diamonds stood at US$ 21.95 Billion, thereby contributing about 76.96% of the total gems and jewellery exports in value terms.

The gems and jewellery market in India is home to more than 300,000 players, with the majority being small players. Its market size is about US$ 75 Billion as of 2017 and is expected to reach US$ 100 Billion by 2025. It contributes 29% to the global jewellery consumption. Gems and Jewellery comprises of the following sub-sectors:




Gold, Silver and Platinum Jewellery

India is one of the largest exporters of gems and jewellery and the industry is considered to play a vital role in the Indian economy as it contributes a major chunk to the total foreign reserves of the Country. The Goods and Services Tax (GST) and monsoon will steer Indias gold demand going forward.


The gems and jewellery export sector is seeing signs of improved prospects with the US market turning positive. In financial year 2018-19, exports were up marginally by a little over 3%, even as shipments to the United States fell in the last two years by nearly a 5%, from 48% to 37.4%. Industry leaders hope a revival in the US market will be a positive for overall jewellery exports from India.

Industry Trend - Diamond Jewellery:

Increasing demand for precious gem stones: Changing preferences of young people from gold to coloured gemstone, platinum and palladium jewellery

Multiple occasions for purchase: Women are buying diamond jewellery for occasions other than marriage

Focus on technology: Emergence of new manufacturing techniques

Changing demographics impacting demand: Bridal diamond jewellery is the foundation of industry, but product popular with millennial is helping to spur growth

Growth of lab created diamonds: Also known as synthetic diamonds, artificial diamonds, cultivated diamonds or cultured diamonds

Focus on Quality: Introduction of cumulative FDI (in $) in diamond and gold ornaments between April stricter quality norms and hallmarking

Opportunities and Threats:


In the coming years, growth in Gems and Jewellery sector would be largely contributed by the development of large retailers/brands. Established brands are guiding the organized market and are opening opportunities to grow. Increasing penetration of organized players provides variety in terms of products and designs. Online sales are expected to account for 1% - 2% of the fine jewellery segment by 2021-22. Also, the relaxation of restrictions of gold import is likely to provide a fillip to the industry. The improvement in availability along with the reintroduction of low cost gold metal loans and likely stabilisation of gold prices at lower levels is expected to drive volume growth for jewellers over short to medium term. The demand for jewellery is expected to be significantly supported by the recent positive developments in the industry.


Fast-changing Fashion Trends

Jewellery being a vital fashion and lifestyle statement, demands the players to be more agile, and responsive to the constantly evolving trends and consumer preferences.

Regulatory Framework

Changes in regulation and stringent compliance may cause temporary blip in sales during the transition period.

C.V.D. Diamonds

There has been an influx of C.V.D. Diamonds in all the major markets. In the recent past few cases of undisclosed mixing of C.V.D. Diamonds with natural diamonds have been reported. With improvement in technologies year over year, it is getting increasingly difficult to differentiate between the natural and artificial diamonds. The situation is evolving into a major challenge as Consumer confidence has taken a serious blow. Various initiatives are being undertaken by major diamond producers, trade bodies and retailers to increase the awareness about C.V.D. Diamonds and its proper disclosure to boost the consumer confidence. The Gems and Jewellery Export Promotion Council has set up a Natural Diamond Monitoring Committee (NDMC) consisting of representatives from various trade bodies to address this issue. Proper disclosure of C.V.D. Diamonds has been encouraged at

all the levels in the value chain. Use of technically advanced equipment for the detection of undisclosed C.V.D. Diamonds has also been increased.

Liquidity Crisis

The industry is highly capital intensive in nature with long working capital cycles, since the jewellery conversion from gold typically requires 15 days. Strength of the balance sheet and access to easy credit is often required to facilitate and sustain ease in operations.

Highlights of Performance:

Total net sales for the year were Rs. 4,025.38 Lakhs as compared to Rs. 3,702.21 Lakhs in 2017-18.

Total profit before tax for the year was Rs. 40.40 Lakhs as compared to Rs. 105.34 Lakhs in 2017-18.

Company Overview:

With a combination of skilled craftsmen, world-class manufacturing facility and technology, and technology, and strong focus on innovation, the Company manufactures unique and high quality products meeting highest quality standards.

The Company leverages its strong team of creative designers and skilled craftsmanship along with the modern research and computer-aided design to deliver products matching the latest trends and consumer preferences. The Company invests in training designers, mapping international trends and evolving global styles. Sovereign also sources designs from international market where required to compliment its own collection. This ensures designers are well informed about world trends, and local tastes and preferences before introducing new styles and continue to launch new collection ahead of the market trends, year-on-year.

As a public limited entity, the Companys focus is also on good corporate governance, infusing high levels of transparency in reporting, undertaking stakeholder focused initiatives and imbibing ethical business practices.

Key Financial Ratios:

In accordance with the SEBI (Listing Obligations and Disclosure Requirements) (Amendment) Regulations 2018, the Company is required to give details of significant changes (changes of 25% or more as compared to the immediately previous financial year) in key sector-specific financial ratios.

The Company has identified the following ratios as key financial ratios:

Sr. No. Ratios FY 2018-19 FY 2017-18
1. Debtors Turnover Ratio 5.97 5.91
2. Inventory Turnover Ratio (on Cost of Goods Sold) 1.85 1.81
3. Interest Coverage Ratio 1.26 1.60
4. Current Ratio 1.68 1.75
5. Debt Equity Ratio 0.85 1.01
6. Operating Margin Ratio 4.93 7.55
7. Net Profit Margin 1.00 2.84
8. Return on Net Worth (RONW) 1.46 1.41

Note: The net profit ratio reduced from 2.84% to 1% due to increase in operating and other expenses.

By order of the Board
For Sovereign Diamonds Limited
Place: Mumbai Ajay Gehani
Date: 28th May, 2019 Managing Director




The ratio of the remuneration of each Director to the median remuneration of the employees of the Company for the financial year and the percentage increase in remuneration of each Director, Chief Financial Officer, Chief Executive Officer, Company Secretary or Manager, if any, in the financial year;


The ratio of the remuneration of each Director to the median employees remuneration and other details in terms of Section 197(12) of the Companies Act, 2013 read with Rule (5)(1) of the Companies (Appointment and Remuneration of Managerial Personnel) Rules, 2014:

Sr. No. Requirements Details
1. The ratio of the remuneration of each Director to the median remuneration of the employees of the Company for the financial year Nil
2. The percentage increase in remuneration of each Director, Chief Financial Officer, Chief Executive Officer, Company Secretary or Manager, if any, in the financial year Key Managerial Personnel Mr. Ajay Geheni - Managing Director - Nil Mrs. Deepika Gehani* - Director - CFO - Nil Mrs. Arundhati Mali$ - Director - CFO - Nil
3. The percentage increase in the median remuneration of employees in the financial year Nil
4. The number of permanent employees on the rolls of company as on 31st March, 2019 54 Employees
5. Average percentile increase already made in the salaries of employees other than the managerial personnel in the last financial year and its comparison with the percentile increase in the managerial remuneration and justification thereof and point out if there are any exceptional circumstances for increase in the managerial remuneration Nil
6. Affirmation that the remuneration is as per the remuneration policy of the Company Remuneration paid during the year ended 31st March, 2019 is as per the Remuneration Policy of the Company

Resigned w.e.f. 08th February, 2019 $Appointed w.e.f. 08th February, 2019


[Section 134(3)(m) of the Companies Act, 2013 read with Rule 8(3) of the Companies (Accounts) Rules, 2014]

A. Conservation of Energy:

The activity of the Company does not require large scale consumption of energy. Hence, the Company has not taken any energy conservation measures. There are no additional investments and proposals, for reduction of consumption of energy. The Company does not fall within the category of list of industries mentioned in Schedule forming part of the rules. Hence, no disclosures are required to be given in Form A as annexed to the rules.

B. Technology Absorption:

The Company carries out general Research and Development in the manufacture of Jewellery as per international standards, in developing new range of products, manufacturing process etc. The disclosures required to be given in Form B as annexed to the rules are as follows:

Form for Disclosure of Particulars with respect to absorption Research & Development (R & D):

Specific Areas in which R & D carried out by the Company Manufacture of Jewellery
Benefits derived as a result of the above R & D Helped in better quality output, with improved productivity
Future Plan of Action Development of new designs in Jewellery
Expenditure on R & D The Company carries out the R & D work in-house
(a) Capital Nil
(b) Recurring Nil
(c) Total Nil
(d) Total R & D expenditure as a percentage of Total Turnover Nil

Technology absorption, adaptation and innovation:

Efforts, in brief, made towards technology absorption, adaptation & innovation We use the latest laser technology and all automatic casting machines in order to achieve a very high level of finish and setting quality. This combined with mirror polish in our jewellery makes it one of the finest collections in the country
Benefits derived as a result of above efforts Due to this finish we are able to work with the leading retailers and wholesalers in India and Europe and they have achieved tremendous success with our product line
Imported Technology The Company has not imported any technology

C. Foreign Exchange Earning and Outgo:

(Rs. In Lakhs

Foreign Exchange Earnings/Outgo 2018-2019 2017-2018
Foreign Exchange Earned 1.27 79.21
Foreign Exchange Outgo 0.00 0.00
Travelling / Exhibition Charges 47.92 34.51