Aditya Birla Capital Unveils Super App, Targets 30 Million Users in Omnichannel Push

16 Apr 2024 , 01:59 PM

Kumar Mangalam Birla, chairman of the Aditya Birla Group, highlighted Aditya Birla Capital’s role as the primary growth engine, boasting assets exceeding ₹4 Lakh Crore. The launch of the super app Aditya Birla Capital Digital (ABCD) on April 16 signifies a significant step in the group’s digital transformation journey.

Aditya Birla Capital announced the upcoming launch of the omnichannel ABCD D2C platform within 12 months, aiming to attract 30 million new users. Birla emphasized the strategic importance of the ABCD D2C platform, marking a milestone in Aditya Birla Capital’s progress towards accelerated growth and leadership in financial services.

The collaborative effort of banks, fintech, and financial institutions contributed to the development of the ABCD app, slated for launch within a year.

Birla underscored the crucial role of the financial services sector in the group’s growth, particularly following the merger of their NBFC into AB Capital. The group aspires to secure a top-three position across all its business verticals, reflecting its ambitious growth objectives.

Vishakha Mulye, CEO of Aditya Birla Capital, highlighted the company’s commitment to digital reinvention, offering customers flexible interaction channels through an omnichannel architecture.

In February, the company diversified into the paints business with the launch of Birla Opus paints, backed by a capital investment of ₹10,000 Crore.

The government expressed support for Vodafone Idea’s forthcoming fundraising efforts, emphasizing the importance of maintaining market competition with multiple operators.

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