Due to recent headline rate hikes throughout the sector, as well as robust mobile broadband and postpaid user additions, Airtel is the only major telecom to increase its revenue market share (RMS) in the fiscal second quarter.
On the other hand, according to corporate data, Reliance Jio and Vodafone Idea (Vi) saw a decline in revenue share during the quarter due to significant user losses and little benefit from the tariff hikes implemented in July.
According to corporate data, Jio and Vi’s RMS levels fell by 45 basis points (bps) to 43.5% and 16%, respectively, while Bharti Airtel’s RMS increased by 90 bps sequentially to 40.5% in Q2FY25.
One important telco performance indicator that gauges overall telecom market leadership is the RMS. 0.01% is a basis point.
Jio and Vi lost revenue share sequentially, while Bharti was the largest gainer among the private telecoms in Q2FY25, with its RMS rise primarily driven by the partial advantages of the (July 2024) pricing hike flow-through.
Jio and Vi lost 10.9 million and 5.1 million consumers, respectively, during the quarter that ended on September 30. In contrast, Airtel added 4.2 million 4G users. In Q2FY25, Airtel’s postpaid user base, which yields a higher average revenue per user (ARPU), grew by around 15% year over year.
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