RK Swamy files IPO papers with SEBI

14 Aug 2023 , 03:03 PM

Prominent integrated marketing services provider, RK Swamy Limited, has submitted its draft red herring prospectus (DRHP) to the capital market regulator, Securities and Exchange Board of India (SEBI). The company was founded by the late RK Swamy, often referred to as the ‘Grand Old Man of Indian Advertising,’ who established RK SWAMY Advertising Associates in Chennai back in 1973.

The forthcoming IPO will encompass up to 1,788,093 equity shares offered by Srinivasan K Swamy, up to 1,788,093 equity shares offered by Narasimhan Krishnaswamy, up to 4,445,714 equity shares offered by Evanston Pioneer Fund L.P., and up to 678,100 equity shares offered by Prem Marketing Ventures LLP.

The capital raised through the IPO is intended to be utilized for various purposes, including funding working capital, supporting capital expenditure for establishing a digital video content production studio, investing in the IT infrastructure development of RK Swamy Limited and its material subsidiaries Hansa Research and Hansa Customer Equity. Additionally, the funds will be allocated for creating new customer experience centers, computer-aided telephonic interview centers, and general corporate needs, as stated in the DRHP.

SBI Capital Markets Limited, IIFL Capital Services Limited, and Motilal Oswal Investment Advisors Limited are serving as the book running lead managers for the IPO.

RK Swamy Hansa Group is the largest majority Indian-owned integrated marketing services provider in the country, boasting over five decades of experience and offering comprehensive solutions encompassing creative, media, data analytics, and market research services, according to information available on its official website.