Brightcom join hands with Intent IQ to enhance growth; stock zooms ~3%

13 Apr 2022 , 09:16 AM

Brightcom Group Limited informed the investors and exchanges through its filing that the company is partnering with Intent IQ, the next-generation identity resolution leader, to enhance its bidding capability in RTB and programmatic advertising environments.

Their service is powered by Intent IQ’s patented Identity Device Graph that can process over 20 billion events every 24 hours, over 11 billion email open/login events each month, and holds 80+ different attributes inside.

Brightcom is targeting a significant jump in revenues in such environments by up to 30%. Intent IQ’s bid enhancement service for better identification of IDs in a cookieless climate will use and maximize monetization for our publishers’ portfolio.

The company will create this graph by blending the power of advanced AI and decades of domain expertise.

The potential growth for revenues and eCPMs across the marketplace is very motivating, especially impactful in cookieless environments such as Connected TV, in-app IOS, and other environments that lack deterministic IDs. Companies can access data in real-time and without latency. This is clearly a table-turner, enabling faster, and more accurate decisioning.

Brightcom’s counter opened on a higher notch today at Rs101 and is currently trading so with a 3.01% jump against its previous close of Rs98.05 on NSE.