Tata Motors and Mahindra Bet Big on Electric SUVs, Aiming to Challenge Global Players

29 Dec 2023 , 10:53 AM

To leverage the prevailing trend of SUVs, Tata Motors and Mahindra & Mahindra (M&M), prominent players in the Indian automotive industry, are gearing up to launch a series of electric SUVs (sport-utility vehicles) spanning various price segments in the coming quarters. This strategic move is in anticipation of competition from international counterparts, including Tesla, making their entry into the Indian market.

Both Mahindra and Tata Motors are set to unveil electric versions of popular SUV models, aligning with the growing preference for SUVs in India due to factors such as perceived safety, spacious interiors, and increasing disposable incomes. Tesla’s midsize crossover SUV, the Model Y Crossover, is poised to be the first offering from the American automaker in India.

Recognizing the SUV segment as the fastest-growing in India, these automakers aim to meet consumer demands for electric alternatives in this category. Tata Motors, currently holding the largest market share for electric vehicles (EVs), has plans to introduce several new electric vehicles over the next 12 to 18 months. The Punch EV, touted as the country’s most affordable battery-powered SUV, is scheduled for launch in February 2024, with an estimated price of around Rs 9.5 lakh.

For feedback and suggestions, write to us at [e-mail]