Tata Motors’ JLR plans to launch first electric Jaguar in 2025

20 Apr 2023 , 10:28 AM

British luxury car maker Jaguar Land Rover (JLR), owned by Tata Motors has announced on April 19 that it will increase its investments up to $19 billion in electric vehicles (EVs). The company will invest the amount for over 5 years of period and to launch its first electric Jaguar in 2025.

In press conference, the company announced that JLR’s Halewood plant in Merseyside, UK, to become an all-electric manufacturing facility.

JLR is planning to launch three electric vehicles over the period of next two years, including the electric range rover later this year, and a mid-sized all-electric SUV in the Range Rover series in 2025.

Adrian Mardell, CEO Jaguar Land Rover (JLR) brief the media at JLR’s centre in Gaydon, reaffirmed the business’s commitment to its Re-imagine strategy, which will reposition the company as an electric-first, modern luxury carmaker by 2030, as JLR makes strides towards its financial goals of achieving a net cash positive position by FY25 and double-digit EBIT by 2026.

He said, “Two years ago, we launched our Reimagine strategy and since then we have made great progress, including launching two new critically acclaimed modern luxury Range Rover and Range Rover Sport models, joining the Defender family, for which there is record demand. We achieved this while navigating the headwinds of the pandemic and chip shortages, and successfully ramping up production of our most profitable models to deliver profit in Q3.”