Thomas Cook India -; SOTC Travel introduce ‘Ultra Flexible' European holidays; Stock up 1%

15 Mar 2022 , 01:04 PM

The recent announcement on reopening of India’s scheduled flights has resulted in a surge of positive consumer sentiment. Post a wait of over two years, Indians are now longing to travel the world. To leverage this strong pent up demand and help customers plan their much awaited summer holidays, Thomas Cook (India) Limited – India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have introduced “Ultra Flexible” holidays that offers flexibility, choice and convenience at unbeatable pricing, company said in a filing on Monday.

The 8-day tour features 5 days in Switzerland with the flexibility of choosing 3 days in either France, Italy or Austria — free! “Ultra Flexible” holidays comes without the restrictions of either minimum number of co-travellers, fixed dates, airlines or fixed timings for sightseeing, hence making it completely flexible.

At around 1.08 pm, Thomas Cook (India) Ltd was trading at Rs65.75 per piece up by Rs0.75 or 1.15% from its previous closing of Rs65 per piece on the BSE.

Thomas Cook and SOTC’s internal data-consumer insights reveal that with the constant changes brought on by the pandemic, flexibility is a key traveller need. Hence to offer its customers the power of choice and much needed flexibility, the Companies have introduced unique “Ultra Flexible” holidays — at a truly unbelievable price of Rs99,000. Basis customer demand, Switzerland has been selected as the prime destination, with customers getting to choose their second European destination from 3 favourites: France, Italy or Austria — free of cost!

Added advantages are manifold: Customers are empowered with choice — to depart on any date, travel with a companion or a small group of friends or their family and add on their choice of airline from their city of residence. To ensure maximum flexibility, only breakfast has been included, giving customers the option of experiencing the local cuisine or an Indian meal (with the convenience of pre-purchasing meal supplements at special pricing). Sightseeing has been kept easy-paced with no fixed-timings, and incorporates delightful inclusions like premium mountain excursions, scenic train journeys, the Swiss Travel Pass, and more.

To strengthen customer confidence in travel, Thomas Cook & SOTC’s “TravShield” is India’s only safety commitment — with only vaccinated staff and co-passengers among many other precautions, building on their “Assured” travel safety protocols – developed in association with Apollo Clinics.

TravShield & Assured together, ensure best in class safety and protection for travellers in the post Covid era, covering every distribution, delivery and partner touch point in the travel ecosystem.

Rajeev Kale, President & Country Head — Holidays, MICE, Visa, Thomas Cook (India) Limited said “The genesis of this innovative product was the growing consumer need for flexibility/choice. Our “Ultra Flexible” holidays hence ushers in complete flexibility – a very attractive proposition of an 8 day Europe holiday for just Rs99,000. With 5 days in scenic Switzerland as the hub, customers are offered a choice of 3 additional days in France, Italy or Austria, making it a full 8 day itinerary.

Daniel D’Souza, President & Country Head – Holidays, SOTC Travel, said “The pandemic has ushered in new and changed consumer behaviours and flexibility has emerged a key traveller demand. Hence to delight our customers, we have curated “Ultra Flexible” holidays that comes at an unbeatable price. The tour has been thoughtfully designed by our holiday experts and features our traveller favourite of Switzerland as the key destination, with the flexibility and choice of adding on France, Italy or Austria basis their preference — free of cost!”